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Marketers should use social networking sites to talk not sell

, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...

Honda 'let it shine' by Wieden & Kennedy Amsterdam

Hundreds of car headlamps illuminate to the tune 'let it shine' in Honda's new spot for its Insight

Hotline: Toyota talks to agencies

Toyota is talking to agencies about a brief to promote the sale of its second-hand cars through its

Land Rover in talks with agencies

secretary Lord Mandelson is currently holding talks with Tata, the India-based owner of Land Rover and Jaguar about a 1bn support deal. The talks are part of wider discussion with the Treasury on a package ...

Public View - Honda 'let it shine' by Wieden & Kennedy Amsterdam

Play the video above to find out Watch Honda 'let it shine' by Wieden Kennedy Amsterdam ...

Nissan talks birds and bees for family car launch

LONDON - Nissan is targeting families for the launch of its new spacious car with a mail pack that features a little boy asking his father about the birds and the bees.

BBC Worldwide in talks over Top Gear US edition

LONDON - BBC Worldwide is in talks with major US broadcasters about screening an US edition of hit

Talk of the site: ethical marketing, Wife-o-meters and Swiss trains

-O-Meters and digital train spotting to discuss. Read on for this week's roundup of what community members are talking

Media Week Awards' co-chairs talk on camera about this year's event

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.

EU in talks with F1 body over electric car championship

The European Commission is encouraging Formula 1's ruling body to create a series of electric car racing championships, in an effort to promote awareness of new vehicle technologies, according to reports.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.