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Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.
the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin....is given a sense that in an uncertain, changing world, the brand in question won't let them down ...
't let her have a taste of his McDonald's.
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... they buy? What do you "make"? What do planners talk about all day? We believe it's the end of the road for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ...
Manaaz Akhtar, marketing director, Subway talks about the best advice she's ever been given
need to know what it is within human nature that drives people to talk about brands in their everyday ... part of their self-identity. Innovate often, so that it gives people little things to talk about ... into conversations. It's just a very, very good brand. People will talk about your brand if it has good social ...
The campaign, called "come as you are", intends to let students know that it doesn't matter whether they've passed or failed their exams. The images were shot by photographer Felix Larhar. ...
, near the draughty corridors and serving hatches, they gaze up at the high platform and imagine the talk ... , innovation and the complex interlocking forces of commerce and culture. Then let me whisper this quietly; at the top table, they talk dirty. They use the 'D word': distribution. And the 'O word': operations ...
. The snag: new research is casting doubt on what the right answer should be. Let's go back to a time ... in adland are talking nowadays, these insights are the new bee's knees, providing us with untold power ... catastrophic and strategic loss of direction. Now let's factor in one more discovery about human decision ...
embodied a shift in sentiment, important not only to politics, but also in how brands talk to consumers ... to Jackie Roberts, senior brand manager for tampon brand Lil-lets, measuring the effectiveness of design ... Seymourpowell has worked with Lil-lets on the development of a new applicator product. 'We have invested heavily ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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