BELOW-THE-LINE: Let good times roll to reach youth market
16 May 1996 | by HARRIET MARSH AND JULIAN LEE
, traditional above-the-line ads are viewed as passe when it comes to talking to streetwise youth ...
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Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...
Talk of the site: Kerry Katona, M&S and the Beatles
11 Jan 2008 | by Bill Britt
LONDON - As the Brand Republic community starts its new year, the talk focused on advertising...s Adwatch of the Year, many professionals were loath to let her go. Mike Blunt said: I actually think ... . Walter Denny agreed that she was on target for the brand: She comes across very well in the ads and lets ... there are lines that brands can t let their celebs cross: There are so many personality fits between Katona ...
Talk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
in the latest supermarket commercial. There was a lot of talk on the threads about careers: advice to graduates ... the ads to talk about: the big showcase ads (Sony Bravia, Guiness, Cadbury and BA), the controversial (MFI ... in Britain 2007 Campaign i-Q: Asda or Tesco, who has done the best ad? Guinness is sinking. I know! Let ...
Talk of the site: American admen in Britain, government advertising and McDonald's
07 Dec 2007 | by Bill Britt
legislation (compulsion) rather than through persuasion? It s not just advertising, mind. Let s not forget ...
Talk of the site: irritating ads, Christmas campaigns and a Malaysian batman
23 Nov 2007 | by Bill Britt
anniversary, the UK marketing director for the brand refuted talk that the brand is fairing badly here ... first and let perception follow. It may mean you have good business ideas and then brand them [Tesco ...
Morrisons 'let's celebrate' by DLKW Lowe
29 Mar 2011
Morrisons launches its new "let's celebrate" campaign with a TV ad starring Freddie Flintoff
The Marketing Profile: Lucy Cotterell of Mars
07 Oct 2008 | by Gemma Charles
of the limelight until very recently, preferring to let its global food brands do the talking....is talking about something outside the business; while having her picture taken, she makes several self-deprecating comments, and becomes animated when talking about her family. Cotterell says her main focus for the rest ...
Widget developer lets brands advertise on Facebook
11 Mar 2008 | by Gareth Jones
LONDON - Brand-owners will be able to advertise on Facebook's SuperPoke, Funwall and Top Friends applications for the first time.
News Analysis: Let the orange juice wars begin
02 Mar 2005
After 14 years, Coke is to take on PepsiCo's Tropicana in the European premium juice market. Mark Sweney reports.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
