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Those noted media strategists, Michaelides & Bednash, are forever trying to establish a point of difference from the rest of the - how shall we say? - more testosterone-charged practitioners of the media buying mafia.
into takeover talks passed without any action being taken....in the Financial Times, the weekend deadline passed without any talks between Microsoft and Yahoo!, and executives ...
such as "let the bitch out" and "never irritate a woman with a pointy metal rod in her hand".
Google has tonight launched a new advertising service for YouTube called TrueView, which lets...the viewer has chosen to watch the ad, and so hopefully engaged with its message. Talking to Media Week ...
than that, I think they also have a responsibility to talk about their CSR because it shows ... you having to shout about them. The crux is to let your CSR performance speak for itself. All too ...
. The BP article (in the Financial Times ) reported BP s launch of targetneutral, which lets motorists ... to the client. In this week s PRWeek /CTN podcast you can listen to Andy Nash talk further on the subject ...
, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...
Last week, we were talking about algorithms, inspired by Kevin Slavin's marvellous presentation
The telecoms giant is holding talks with advertisers about funding the initiative. BT is keen to replicate the success of user-generated content on the web by allowing viewers to put their own video content on a dedicated TV channel. The project is intended to enable BT Vision customers to upload photos ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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