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Marketers should use social networking sites to talk not sell

, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...-level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...

Private View: Nik Studzinski, executive creative director at Publicis

of "grandiose point-making"? Let's talk about this week's work.

BAA in talks over Gatwick 'debrand' talks

LONDON - Airport operator BAA is in discussions with branding agencies about the implementation of a complete 'debrand' of Gatwick airport ahead of its future sale.

OPINION: BA lets slip the standard it was once famed for

British Airways has claimed victory over Virgin with regards to its 16-year-old slogan. The Advertising Standards Authority has rejected Virgin s bid to stop BA calling itself the world s favourite airline .

Disney in talks to boost visits

Walt Disney Attractions is in talks with leading UK holiday companies to develop a cradle...Walt Disney Attractions is in talks with leading UK holiday companies to develop a cradle to grave marketing strategy for consumers. WDA, the operator of Walt Disney World in Florida and Disneyland in California, is believed to have approached tour operators such as Thomson, Airtours ...

Editorial: Careless talk costs

It is an indication of the calibre and reputation of Martin George that, even after he had been suspended as commercial director by British Airways over alleged price-fixing on long-haul flights, it was impossible to find anyone in our industry who believed he had been involved.

ANALYSIS: BT looks forward to healthy future - BT Retail managing director Angus Porter talks

it directly into that battle. He will not let any of us escape that single-minded focus on the customer ...

Hotline: Jersey Tourism in talks with agencies

Jersey Tourism is in talks with agencies about its creative account, worth an estimated £1

Leagas on alert as Opodo holds talks

that the online travel company is opening talks with rival agencies....after three years with Leagas. She confirmed Opodo would talk to other agencies but added ...

Virgin Travelstore in talks with BTL agencies

LONDON - Virgin Travelstore, the online travel agency, is holding talks with below-the-line shops

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.