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Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander...about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can...this year has been the shift in expectations regarding the role of business in society . The talk was about ...

Shell in hunt for agency to work on global ad projects

and press ad campaign called "let s go" that coincided with a catastrophic oil spill in the US for which BP ...

Nabs offers Partner Card to members

Targeted at staff below managing director level, cardholders will be invited to attend a monthly "Tuesday Club" talk hosted by industry figures such as the WPP chief executive, Sir Martin Sorrell, and the chief executive of Global Radio, Stephen Miron. Cardholders will also receive individual mentoring ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

problems surrounding normal eating patterns let alone those who suffer from eating disorders. Working ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

. We're talking less about what advertising does to people, and more about what advertising can do ...

Revolution: March 2012 features list

to create and even harder to measure effectively so, talking to brands such as Diageo and Heineken, creative ...

Unilever tops 2012 Marketing Society Awards nominations

Accenture Orange (Everything Everywhere) Publicis Blueprint SunGard The Lightwriter (Talk Talk ...

Social Brands: How to be social

and be agile Make social media central to your business Listen more than talk ... . THE DAY IN TWITTER 5pm Uffindell - Facebook's definition of friends: 'people you care to talk ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

consumers two or three times a year, to talk about the brand. Next on the to-do list is acting as a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.