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by Aardman Animations and JWT, which launches next month and stars Levi Roots, the brand's founder....The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show...Development Director of AB World Foods Brief: Make Levi Roots Reggae Reggae Sauce a more exciting alternative ...
Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising
, Katherine Levy writes.
Maurice Levy, chairman and CEO, Publicis Groupe talks about doing business in the Eurozone during...Speaking on CNN's Marketplace Europe programme, Levy tells presenter Richard Quest, "We have a situation which is just impossible with the level of debt at the eurozone". ...
Levi's has released a spot as part of its "go forth" campaign, but had to postpone the UK launch
Levi's is postponing the UK premiere of its global 'Go Forth' ad due to a sequence in the film.... The campaign will continue to go ahead in all other countries. Levi's has said it has made the move out ... and 2010 campaign 'Go Forth' and features Levi's Fall 2011 collection. It was filmed in Berlin ... creative directors were Mark Fitzloff and Susan Hoffman. A Levi's spokeswoman said: "We are deeply ...
people in the amount of discretionary 'stuff' they are buying. An illustration: Levi's published some ...
Levi Strauss is to run the first global marketing campaign in its 138-year history, which...The global approach will be to launch simultaneously across 19 countries through a "Facebook roadblock". As part of the campaign, by Wieden Kennedy Amsterdam, Levi s will open its first European-based workshop, a community-based screen-printing space called the Levi's Print Workshop in Berlin designed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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