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GLOBAL RANKINGS 2001: CANADA - Courting interest. The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports

03 Aug 2001 | by CHRIS DANIELS

of Edelman as part of its drive to enter Canada with 65 stores during the next three years, while Levi ...

INTERNATIONAL: European Bank appoints Publicis for arrival of euro

19 Nov 1999 | by MATTHEW BOYLE

. Publicis Dialog president/COO Andy Hopson will lead the US team, while Guillaume Levy-Lambert, director ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

s annual Water Festival. Rikta, which also handles Levi s and Polaroid, does plenty of product sampling. It ensures Polaroid cameras or Levi s jeans are distributed to the right people at the right ...

STOP PRESS: Motive makes Propeller its first UK PR agency

26 Mar 1999 | by SOPHIE BARKER

its UK PR. It is the first time that Motive, which buys advertising space for clients such as Levi...Media buying agency Motive Communications has hired Propeller Marketing Communications to handle its UK PR. It is the first time that Motive, which buys advertising space for clients such as Levi Strauss, NatWest and One2One, has hired a PR agency in the UK. Propeller will raise the firm s profile ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

30 Oct 1998 | by STEPHANIE FRANCE

3.5 billion New Deal programme is being funded from a windfall tax , which was levied against ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

biscuits. It won. A more recent twist in the tale was Tesco s decision in March to sell Levi s 501 jeans at discounted prices. Levi s was unhappy to have its product sold in the supermarket ... brand status that Levi s wishes to portray. In terms of PR for Tesco this works wonderfully ...

Diary: Hunky hero plus water nymphs add up to wet pants

28 Feb 1997

The launch of the Levi s Mermaids ad the other week saw 14,000 bottles of beer drunk within four...The launch of the Levi s Mermaids ad the other week saw 14,000 bottles of beer drunk within four ... expensive. Russell Minahan of Levi s PR firm Shilland and Co declined to reveal the cost, so I am forced to refer to theQ We cannot disclose the actual amount spent but it is part of Levi Strauss ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

31 Jan 1997 | by DANNY ROGERS

, chief planner for the Levi Strauss account at Bartle Bogle Hegarty, says: It s difficult to isolate ... /Rory McGrath 48 Walkers Crisps Gary Lineker 37 Levis ...

NEWS: PR EUROPE

17 May 1996

by Sweden s food producers and packagers. Financed by a product levy, Forpackningfradet collects ...

 

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