Brands attempt to target 'social influencers' with PeerIndex service
27 Feb 2012 | by Sarah Shearman
to the brand. This is a criticism levied at Groupon, which recently said it is planning to make its deals ...
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Google marketer Felten notes 'TV works well with digital'
28 Mar 2012 | by Sarah Shearman
. When Google+ first launched, back in June last year, one of the main criticisms levied at the service ...
Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
already got in on the act and Levis has its "friends store", where you can try on products and garner ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...
Levy's Weborama launches JV with Hi-Media
20 Dec 2011 | by Staff
Weborama, run by Alain Levy and listed on NYSE Euronext s Alternext, is understood to have ... will report to both Alain Levy, chief executive of Weborama Group and Cyril Zimmermann, chief executive of Hi ... this morning, Alain Levy said: "We are convinced that this partnership with Hi-Media will improve our position ...
BT stokes 'patent wars' with legal assault on Google
20 Dec 2011 | by Sarah Shearman
, with legal action levied by network providers, handset manufacturers and content providers. Google, which ...
Can LBi bring cohesion to its blending promise?
24 Nov 2011 | by Katherine Levy
out, Katherine Levy writes.
Vivaki Nerve Center partners with Weborama in European deal
25 Oct 2011 | by Mark Banham
-media, across Europe. This ensures we really are delivering the best solutions for our clients." Alain Levy ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
creatively. Katherine Levy reports.
Is Facebook finally digging advertisers?
13 Oct 2011 | by Katherine Levy
future, Katherine Levy writes.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
