03 May 2012
is Levi Roots (or is it Keith Graham?) singing the equally split-personality lyric of "it's so nice, I had ...
. It's just that the story of Levi Roots (see www.reggae-reggae.co.uk/go/background) is so much better ...
03 May 2012
| by Russell Ramsey, the executive creative director of JWT London
Britain was introduced to the Jamaican-born musician Levi Roots in 2007 when he convinced Peter ...
in communicating Reggae Reggae Sauce itself. Five years on, there was a need to remind people about Levi's story ...
hadn't heard about Levi, so we needed to introduce them to him before he was famous - as a guy from ...
17 Apr 2012
| by Sara Kimberley
by Aardman Animations and JWT, which launches next month and stars Levi Roots, the brand's founder....The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'.
The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
16 Apr 2012
| by Arif Durrani
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show...Development Director of AB World Foods Brief: Make Levi Roots Reggae Reggae Sauce a more exciting alternative ...
16 Apr 2012
Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising
14 Sep 2011
| by Ariane Osman
including Snooki and Levi Johnston in previous campaigns, which have been running for three years ...
08 Sep 2011
| by Katherine Levy
Katherine Levy thinks the Omega campaign for its Ladymatic range (made in-house) is clunky.
25 Aug 2011
| by John Tylee
and Vogue. Her clients have included Adidas, Burberry, H M, Levi's and Lacoste, and she's noted for her ...
18 Aug 2011
| by Katherine Levy
Branded apps can work well for clients, but just make sure they're useful, Katherine Levy writes.
18 Aug 2011
| by Katherine Levy
British film craft continues to lead the way. So why the disparity, Katherine Levy asks.