Wrangler ups digital focus to take on Levis
25 May 2010 | by Joe Thomas
LONDON - Wrangler is stepping up its digital marketing presence in an effort to better connect with the online fashion community.
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Levis to run first global campaign
11 Jul 2011 | by Nicola Clark
Levi Strauss is to run the first global marketing campaign in its 138-year history, which will introduce the 'Go Forth' stapline to the UK.
Levis 'go forth' by Wieden & Kennedy Portland
05 Oct 2009
Jeans brand Levis has launched an interactive challenge, with Wieden + Kennedy Portland urging consumers to uncover the $100,000 fortune of Grayson Ozias IV, which has been buried somewhere in America.
Levis - Bartle Bogle Hegarty
26 Feb 2009
Another cracking spot from BBH for Levis as a gang fight brews on the street in a modern urban 'A Midsummer Night's Dream' as a couple fall instantly in love. A romantic version of the comic scene where Botton wakes as an ass and meets Titania. The commercial was written by Nick Gill and art directed...
Butterflies form outdoor Levis campaign
26 Sep 2008 | by Staff
LONDON - Levis has unveiled a series of outdoor installations across London, to promote its Live Unbuttoned campaign.
Beautiful people hit just the right note for Levi’s
24 May 2005 | by MediaWeek
My favourite campaign - Sexy actors and classic rock tracks combined to put the glamour back into an everyday garment, says Sam Knight
Careers: Just the job - Company historian, Levis Strauss
06 Apr 2005
Lynn Downey is often heard saying that she has the best job at Levi's.
Levi’s to boost denim with Type 1 sub-brand
23 Oct 2002 | by Alexandra Jardine,
LONDON - Levi-Strauss is preparing for the multi-million-pound global launch of Type 1 Jeans, a sub-brand that it expects to be bigger than its Engineered Jeans.
Levi’s slammed for organ donor commercial
01 Feb 2001
Levi Strauss has been criticised for the commercial it ran during the US Super Bowl on Sunday for an ad that made light of organ donation.
Levi’s says staff need special training to sell jeans
16 Jan 2001
In its battle with supermarket Tesco, Levi Strauss will today tell the European Court of Justice its jeans should not be sold in supermarkets because staff need special training to sell them.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
