NearLondon seals ties with brands
27 Oct 2009
& Spencer, Levi's, Liberty, Crabtree & Evelyn, American Apparel, Ernest Jones, Karen Millen, H Samuel
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Levi's crafts its image
23 Mar 2010 | by Joe Thomas
For more than 20 years, the Levi's marketing strategy was defined by big blockbuster TV ads ... brand's voice has been rather more muffled. That could be about to change, as Levi's has tentatively ... introduced to coincide with the refit of the Levi's flagship store on London's Regent Street. The strategy ...
Marketing Mole: Name that brand
13 Oct 2009
of Hodder Education, in London, who correctly identified Levi Strauss. - Brands are from The Marketing ...
Branding brief: Levi Roots expands sauce range
10 Feb 2009
Levi Roots, the food entrepreneur made famous by BBC Two reality show Dragon's Den, is expanding
Dragons' Den star Levi Roots cooks up Reggae Reggae chilled foods
25 Nov 2008 | by Gemma Charles
LONDON - Dragon's Den entrepreneur Levi Roots is planning to move into the chilled foods market
The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
was at clothing brand Levi's Europe, where he was director of consumer marketing. Clarke will be responsible ...
Visa Europe hires Colin Clarke for senior marketing role
20 Nov 2008 | by Alex Brownsell
Clarke, whose most recent position was as director of consumer marketing at clothing brand Levi's Europe, will be responsible for all Visa Europe's brand communications, including advertising, promotions and digital marketing. The marketer has previously worked as global head of advertising at Vodafone, where he ...
Editor's comment: AA's work is worth paying for
18 Nov 2008
the case for a levy on adspend. It is probably the fairest way for the industry to contribute toward ...
Brand Health Check: The BBC
18 Nov 2008 | by Jeremy Lee
enjoyed in a world of just three. Moreover, it simply doesn't make sense to levy a licence fee only ...
Levi's changes digital strategy with new website
16 Oct 2008 | by Fiona Ramsay
LONDON - Clothing brand Levi's has revamped its digital strategy with the creation of two new...The new sites, at www.eu.levi.com and www.501.com, were created by digital agency Duke using video ... collection is presented with its specific visual and sound universe: Levi's Red Tab, Levi's Blue, Levi's Engineered Jeans, Levi's Vintage Clothing. Duke also launched the worldwide 501 website to complement Levi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
