Carter ups the digital media ante
05 Feb 2009 | by Steve Barrett
is floating the idea of alternative funding similar to other countries, such as device or cultural levies ...
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Print media model is broken, says Publicis boss Levy at FIPP
05 May 2009 | by Arif Durrani
to Maurice Levy, chief executive and chairman of Publicis Groupe....advertising. Using forecasts from ZenithOptimedia, a Publicis Groupe agency, Levy said magazines' share ... of their brands and their already well-defined communities (readership). Why, asked Levy, had magazine ... applications? Concluding, Levy warned there will not be one business model, no Holy Grail, no one-size fits ...
The first media superpower
28 Oct 2008 | by Steve Barrett
four years ago, after falling out with Maurice Levy, chief executive of Publicis Groupe. Steve King ... Perriss fell out with Publicis Groupe chief Maurice Levy. He recognised the need for clear positioning ...
Thelondonpaper produces creative showcase book
27 Oct 2008 | by John Reynolds
The News International-owned free title claims it has been responsible for a number of media firsts, including 3D ads, innovative newspaper wraps and integrated ads appearing across its pages. Called More Free Thinking, the book showcases a range of campaigns including work for Cadbury, Levi ...
Mindshare hires Armitage
14 Oct 2008 | by Arif Durrani
jointly by Mindshare's client leader Mike Smallwood and managing partner Alan Levy. Armitage will report ...
Publicis chief forecasts "very difficult" 2009
09 Oct 2008 | by Tristan O'Carroll
LONDON - Maurice Levy, chairman and chief executive of Publicis Groupe, the world's fourth largest...Speaking to French business daily La Tribune, Levy said he was expecting "a difficult fourth quarter ... and a very difficult year 2009." He added that the group was taking the depressed outlook ... around 2bn( 1.6bn) cash on hand to aid its requirements. Levy's comments follow the publication of ad ...
BBC Worldwide to launch ad-backed online music service
27 Aug 2008 | by Tristan O'Carroll
-length audio and video music content for free. BBC Worldwide will then levy charges for any audio or video ...
Publicis to buy Performics from Google
07 Aug 2008 | by David Allott
the market to be worth $9.9bn ( 5.1) worldwide by the end of this year. Maurice Levy, chairman and chief ...
Asda toughens trading terms for consumer publishers
05 Aug 2008 | by John Reynolds
, Asda was proposing levying a space contribution for each new Asda store opened of £2,500 per magazine ...
Publicis reports mixed European performance
24 Jul 2008 | by Tristan O'Carroll
such as the UK. Maurice Levy, chairman and chief executive of Publicis Groupe, said: "In a somewhat depressed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
