Getting to grips with the validation economy
29 Feb 2012 | by Nicola Clark
such as Levi's in social stores, shows the growing potential for social commerce to thrive in this context ...
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Brands attempt to target 'social influencers' with PeerIndex service
27 Feb 2012 | by Sarah Shearman
to the brand. This is a criticism levied at Groupon, which recently said it is planning to make its deals ...
Katherine Levy: It's now or never for a News of the World replacement at NI
23 Feb 2012 | by Katherine Levy
Rupert Murdoch's return to London was always going to be eventful. Last time he was in town, he closed a newspaper. This time around, he has opened one.
Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
already got in on the act and Levis has its "friends store", where you can try on products and garner ...
Emery ready to bring charm to leadership role
23 Feb 2012 | by Katherine Levy
, Katherine Levy writes.
MAGAZINE ABCs: Digital editions make impact
23 Feb 2012 | by Katherine Levy and Alasdair Reid
effective cross-channel measurement is still required, reports Alasdair Reid and Katherine Levy.
The seven sins of content marketing
22 Feb 2012 | by David Benady
sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...
Katherine Levy: Mag man Salmon looks like a fish out of water at Channel 4
16 Feb 2012 | by Katherine Levy
A bit like having a tooth wrenched out by a piece of string attached to a speeding truck.
Jeremy Lee: New generation has consigned media as we know it to history
09 Feb 2012 | by Jeremy Lee
to the youthful but capable hands of Katherine Levy. I won't be going far, however (about four editorial pages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
