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HSBC's Chris Clark on a new era for the bank's marketing

.' Favourite ad campaign: 'The original Bartle Bogle Hegarty work for Levi's, with the bag of rocks ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

. With experience across sectors at brand owners such as PepsiCo, Pentland Brands, Vodafone and Levi Strauss, he ... of strategy and segment planning, Vodafone (2003-2005) Marketing vice-president, Levi Strauss (2005 ...

Private View: Robert Campbell and Arnell Vaughan

This week works from MTV, Levi's, Remember A Charity, Nike, moneysupermarket and comparethemarket.com....is the best way to get the 50-plus market to leave money to charity in their wills. Levi s. When I used ... you can spot in this press release from Levi s: "Levi s will open the doors to the Levi s Print ... production and collaboration It will serve as a community-based extension of the Levi s brand s global ...

Government-backed Money Advice Service rolls out debut ad campaign

The service, which launched in April, is funded by a statutory levy on the UK banking industry. The aim is to better educate consumers on managing their short-term and long-term finances, as well as helping them to understand the UK financial system. With an estimated 23 million consumers unaware ...

Power 100: 100 to 50

behind the roll-out of its Levi Roots-inspired Reggae Reggae pizza, and has been driving the sales ...

Consumer Financial Education Body brings in Fishburn ahead of relaunch

The Consumer Financial Education Body (CFEB) is to rebrand to the Money Advice Service next month and has handed a retained brief to Fishburn Hedges to raise public awareness of the organisation. Formed in April 2010 by the Financial Services Authority, the CFEB is funded by a levy charged ...

Big banks seek to create 'business-friendly' image through PR drive

IN THE NEWS Feb 2011: The Government says it will increase the levy on UK banks by 800m to 2.5bn. Jan ...

Pick & Turkey league (28 Jan 2011)

OF THE WEEK Katherine Levy thinks Ogilvy Mather s new ad for Dove s "no white marks ...

Investec seals £5m-plus Spurs sponsorship deal

. Daniel Levy, chairman of Tottenham Hotspur, said: "We are delighted to have Investec as our new club ...

Publicis Groupe posts upbeat first half-year results amid boom in digital

in particular are recovering after being hit by the recession in 2009. CEO Maurice Levy identified the group ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.