Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum
24 Aug 2011 | by Staff
of Adidas and Levi's doing less adolescent posturing and more constructive thinking about what they really ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... and Madonna Indeed, the 'Levi's effect' propelled classic tracks by artists such as Marvin Gaye, The Clash ... and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
behind the roll-out of its Levi Roots-inspired Reggae Reggae pizza, and has been driving the sales ...
Levi Strauss calls £70m global media review
22 Sep 2010 | by Arif Durrani
Levi Strauss & Co has launched a global review of its estimated £70m media planning and buying.... Levi's UK advertising has been largely dormant since 2007, with just 500,000 worth of media spend tracked by Nielsen in the past 12 months, handled by incumbent Starcom MediaVest Group. A Levi ... efficiencies around the world". Levi's is currently without a chief marketing officer, following ...
Helen Edwards on Branding: The generational divide
07 Jul 2010 | by Helen Edwards
been such a feature of recent decades. Successful cross-generational brands such as Virgin, Levi ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
that are already using Facebook technologies to build social shopping experiences are Levi's and easyJet. The new Levi's Friends Store allows visitors to "like" products but also automatically shows them which ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
of the web. We've witnessed Levi's adoption of Facebook's new Open Graph technologies, and heard the news ...
Advertising in the noughties - Advertising agency of the decade shortlist - Bartle Bogle Hegarty
02 Dec 2009 | by Staff
The work includes ads for clients including Levi's and Barnado's. Find out the winner of the agency of the decade in Campaign 's review of the naughties, published next week. ...
Leo Burnett leads Campaign Photo shortlist
15 Jul 2009 | by Suzanne Bidlake
The competing pictures, for brands ranging from Tanqueray Gin, Fairy and Kellogg's Crunchy Nut to Levi's, Pullman Hotels and Channel 4, will be pitched against each other in a final judging session in August. Leo Burnett leads the ad agencies vying for prizes, with five shortlisted entries for Shelter ...
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
Tax plan to cut waste Disposable products such as razor blades and nappies may soon be taxed as luxury goods, after a government-funded report recommended that such a levy may reduce the amount of waste going into landfills. Other products that could be affected include plastic cutlery and disposable ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
