Power 100: 100 to 50
17 May 2011 | by Nicola Clark
behind the roll-out of its Levi Roots-inspired Reggae Reggae pizza, and has been driving the sales ...
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The seven sins of content marketing
22 Feb 2012 | by David Benady
sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
that are already using Facebook technologies to build social shopping experiences are Levi's and easyJet. The new Levi's Friends Store allows visitors to "like" products but also automatically shows them which ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
of the web. We've witnessed Levi's adoption of Facebook's new Open Graph technologies, and heard the news ...
Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing
10 Dec 2009 | by Andew Walmsley
an Alfa Romeo on the street. Levi's knows this; after years of talking about the practical benefits ...
Publicis Groupe invests in global forum for women
03 Sep 2009 | by Staff
marketing focus. Maurice Levy, chairman and chief executive of Publicis Groupe, said: "The Women's Forum ...
Leo Burnett leads Campaign Photo shortlist
15 Jul 2009 | by Suzanne Bidlake
The competing pictures, for brands ranging from Tanqueray Gin, Fairy and Kellogg's Crunchy Nut to Levi's, Pullman Hotels and Channel 4, will be pitched against each other in a final judging session in August. Leo Burnett leads the ad agencies vying for prizes, with five shortlisted entries for Shelter ...
Top 10 puppets in advertising
23 Jun 2009 | by Bill Britt
to the muppets at Marketing. Levi's - Flat Eric In 1999, an yellow puppet called Flat Eric managed to make Levi's cool again. As his friend Angel drove around LA in an old banger, Flat Eric tapped one hand ...
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
Tax plan to cut waste Disposable products such as razor blades and nappies may soon be taxed as luxury goods, after a government-funded report recommended that such a levy may reduce the amount of waste going into landfills. Other products that could be affected include plastic cutlery and disposable ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
Macmillan Cancer Support 9.9 48 Boots (beauty) 9.8 49 Levi s 9.8 50 PizzaExpress 9 ... 8.33 Levi s 9.8 Gap 6.94 Monsoon 6.3 Next 6.44 River Island 5.6 Levi s 5.45 Top Shop 4.8 Tommy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
