Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
already got in on the act and Levis has its "friends store", where you can try on products and garner ...
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Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
-head of merchandise for Levi Strauss UK, and Raoul Shah, chief executive of creative agency Exposure, which works ... its prospects Jim Prior, chief executive, The Partners, Duck and Cover founder, ex Levi ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...
Levi's appoints Wunderman as first global digital agency
05 Jan 2012 | by Sara Kimberley
Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative...Levi's has worked with Duke/Razorfish on its digital work. A spokesperson at Levi's said: "We ... ." Wunderman will work alongside Levi's global media and creative agencies, OMD and Wieden+Kennedy. Earlier last year Levi s consolidated its 70m creative and global media planning and buying account ...
Levi's bids to engage music fans with store gigs
12 Oct 2011 | by Sarah Shearman
Levi's is to host a series of live music events at its UK flagship store on London's Regent Street...online via the Levi's Music website, or at the store gigs for which artists they would like to see ... . It is part of Levi s' "Go Forth" global ad campaign, which aims to target the youth market. The tie ...
Turkey of the Week - Omega/Ladymatic
08 Sep 2011 | by Katherine Levy
Katherine Levy thinks the Omega campaign for its Ladymatic range (made in-house) is clunky.
Levi's 'legacy' by Wieden & Kennedy Portland
11 Aug 2011
Levi's has released a spot as part of its "go forth" campaign, but had to postpone the UK launch
Why Levi's went global with its latest campaign
05 Aug 2011 | by Nicola Clark
Levi's is launching the first global marketing campaign in its 138-year history. Nicola Clark talks...Robert Hanson, global president of the Levi's' brand, made a bold statement last month ... : 'People who wear Levi's get shit done.' This description could certainly be applied to Becca Van Dyck ... on, Levi's strategy has undergone a revolutionary shift for the 138-year-old brand, centralising its ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
This week works from MTV, Levi's, Remember A Charity, Nike, moneysupermarket and comparethemarket.com....is the best way to get the 50-plus market to leave money to charity in their wills. Levi s. When I used ... you can spot in this press release from Levi s: "Levi s will open the doors to the Levi s Print ... production and collaboration It will serve as a community-based extension of the Levi s brand s global ...
Levi's 'bread and butter' by Wieden & Kennedy Amsterdam
13 Jul 2011
Levi Strauss is to run the first global marketing campaign in its 138-year history, which...The global approach will be to launch simultaneously across 19 countries through a "Facebook roadblock". As part of the campaign, by Wieden Kennedy Amsterdam, Levi s will open its first European-based workshop, a community-based screen-printing space called the Levi's Print Workshop in Berlin designed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
