Reggae Reggae Sauce 'put some music in your food' by JWT London
16 Apr 2012
Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising
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Weight Watchers appoints Davidson to head marketing
11 May 2012 | by Matthew Chapman
Weight Watchers has hired former Levi Strauss marketing director Julie Davidson to fill...marketing director roles at Levi Strauss, L Oreal UK, Lasminute.com and the Boots beauty brands ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...
Brand Health Check: Levi Roots
01 Dec 2011 | by Rachel Barnes
Few brands have truly authentic personality, but when Levi Roots burst onto our small screens, his charm winning over the audience of Dragons' Den and two of the investors, there were few people who weren't rooting for him to make a success of his Reggae Reggae sauce. Probably the biggest story ...
Levi Roots to star in TV ads
15 Nov 2011 | by Gemma Charles
Levi Roots’ Reggae Reggae sauce brand will be backed by TV ads for the first time next year....first venture outside of savoury products. Levi Roots is currently being sued by a former friend ...
Sara Lee appoints OMD to £125m global media account
22 Sep 2011 | by Katherine Levy
Katherine Levy on Twitter @KatherinePLevy ...
Winklevoss twins mock Facebook in nuts ad
14 Sep 2011 | by Ariane Osman
including Snooki and Levi Johnston in previous campaigns, which have been running for three years ...
Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
, and proposed solutions include a government levy and marketing restrictions on unhealthy food....YES - Hugh Bishop, Chairman, Meteorite All food providers and sellers should pay levies of differing amounts, depending on each product's sugar/fat content. This would encourage brands to make ... from the levy should be put toward education and enforced programmes. After all, it starts at school ...
Pick of the Week - DDB UK/Marmite
21 Jul 2011
Katherine Levy found herself giggling a lot at the latest Marmite ad by DDB UK:
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston
01 Jul 2011 | by Rachel Barnes
is testament to this brand advocacy. 'I only wear Levi's and have 20 pairs; I only wear Nike Air Max and have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
