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Katherine Levy: Advertising proves to be the big issue for connected TVs

connected one. Let's not be the industry that only becomes wise after its own misfortunes. katherine.levy@haymarket.com ...

The changing face of music tie-ups

after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... and Madonna Indeed, the 'Levi's effect' propelled classic tracks by artists such as Marvin Gaye, The Clash ... and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Katherine Levy: Data magic is what will bind a client to its media agency

"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".

Orange invests in film ties after sponsorship review

film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...

Katherine Levy: We should be wary that consumers are still wary of cookies

The contentious European Union cookie law comes into full effect in nine days' time.

Katherine Levy: While shareholders rise up, remember those who deliver

The City is predicting that WPP shareholders will voice discontent with Sir Martin Sorrell's 2011 pay bump to £12.9 million at the group's AGM next month, as the "shareholder spring" takes the FTSE 100 companies by storm.

PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation

force of law and funded by a statutory levy. "In my opinion that would be inimical to freedom ...

Wallace and Gromit star in Jubilee tea party film

recently created an animation of entrepreneur Levi Roots for his first Reggae Reggae sauce TV ad ...

Katherine Levy: Nice to see a client urge collaboration over competition

There have been some interesting rumours doing the rounds recently about Procter & Gamble and Unilever.

Reggae Reggae Sauce brought to life in Aardman TV ad

Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show...Development Director of AB World Foods Brief: Make Levi Roots Reggae Reggae Sauce a more exciting alternative ...

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