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Orange invests in film ties after sponsorship review

film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

. With experience across sectors at brand owners such as PepsiCo, Pentland Brands, Vodafone and Levi Strauss, he ... of strategy and segment planning, Vodafone (2003-2005) Marketing vice-president, Levi Strauss (2005 ...

Revolution: Special Report - Third parties make the most of mobile

believes. 'I can be walking down the street and search for "Levi 501 jeans" and will be presented with all ...

Getting to grips with the validation economy

such as Levi's in social stores, shows the growing potential for social commerce to thrive in this context ...

BT stokes 'patent wars' with legal assault on Google

, with legal action levied by network providers, handset manufacturers and content providers. Google, which ...

How creativity takes centre stage at Google

creatively. Katherine Levy reports.

The essential Zeitgeist: 8 highlights from Google's flagship event

Maurice Levy, referring to the digital revolution. 'There are a lot of people that read the papers ...

Power 100: 100 to 50

behind the roll-out of its Levi Roots-inspired Reggae Reggae pizza, and has been driving the sales ...

Ofcom to cap mobile charges as data usage rises

Telecoms regulator Ofcom will cap mobile call charges levied when calls are made to other networks

Pick & Turkey league (1 Oct 2010)

." TURKEY OF THE WEEK Katherine Levy is bewildered ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.