17 May 2012
the opposition and succeed Maurice Levy as the next chief executive of Publicis Groupe. John Tylee reports....MediaVest Group.
And with no date set for the retirement of the charismatic Maurice Levy, the Publicis ...
to his chest than Levy. "He loves pitting people against each other to see who wins," an insider says ...
or Leo Burnett too American."
And does the fact that, unlike Levy, he has never run a Publicis network ...
03 May 2012
is Levi Roots (or is it Keith Graham?) singing the equally split-personality lyric of "it's so nice, I had ...
. It's just that the story of Levi Roots (see www.reggae-reggae.co.uk/go/background) is so much better ...
03 May 2012
| by Russell Ramsey, the executive creative director of JWT London
Britain was introduced to the Jamaican-born musician Levi Roots in 2007 when he convinced Peter ...
in communicating Reggae Reggae Sauce itself. Five years on, there was a need to remind people about Levi's story ...
hadn't heard about Levi, so we needed to introduce them to him before he was famous - as a guy from ...
03 May 2012
| by Katherine Levy
No sooner had the industry heard the news that MEC had lost its long-standing Specsavers account to Manning Gottlieb OMD, than there were proclamations that MEC was on a downward spiral. Having lost other chunky clients in Gocompare.com and Wickes at the turn of the year, this, some observers said,...
03 May 2012
advertising award of note and the inspiration behind such iconic campaigns as Levi's "launderette" and Audi ...
executive, Publicis Group UK
Maurice Levy, the Publicis Groupe boss, once joked that Jones, the head ...
26 Apr 2012
| by Marc Mendoza
.
Katherine Levy is away.
Marc Mendoza is the chief executive of MPG Media Contacts. ...
17 Apr 2012
| by Sara Kimberley
by Aardman Animations and JWT, which launches next month and stars Levi Roots, the brand's founder....The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'.
The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
16 Apr 2012
Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising
04 Apr 2012
| by Sara Kimberley
counts Coca-Cola, Levi's, Mercedes-Benz and Unilever among its clients, labels itself as a technology ...