Five routes to social media success
28 Dec 2011 | by Andrew McCormick
's not surprising that Forever 21's marketing director, Linda Chang, hails social media as the brand's most ...
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Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
, but actually developed some 25 years prior by the US academic Linda Price. Next, the spotlight fell ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
be depressing, the BRIC countries are all about vibrancy, boom times and a burgeoning middle class. Dr Linda ...
Are brands becoming over-reliant on Facebook for social marketing? The Marketing Society Forum
02 Nov 2011
MAYBE - LINDA GRANT, MANAGING DIRECTOR, METRO Facebook's a great way to engage people in dialogue. It allows brands to connect with their audience directly and lets customers have their views heard and acted on. When Metro launched its free iPad app, Facebook was useful both for marketing ...
Is PR really worth it? Stuart Smith, Ogilvy PR
12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR
this was predicted by writer and consultant Linda Stone, who identified a 'world of continual partial attention ...
RAB and D&AD partner to boost standards of radio ads
06 Oct 2011 | by Maisie McCabe
. RAB executive chairman Linda Smith said the success of this significant investment will be judged ...
Profile: Kevin Brennan, chief executive of Quorn Foods
23 Jun 2011 | by John Reynolds
succession of spendthrift owners, failed revamps and the growth of consumer-friendly rivals such as the Linda ...
Power 100 Nxt Gen: Linda Chang Forever 21
27 May 2011 | by Nicola Clark
Fast fashion retailer Forever 21 has big ambitions in the UK. The brand's head of marketing Linda
Nxt Gen 2011
27 May 2011 | by Nicola Clark
Click on the name below to see a profile of each featured marketer Lorna Brown, John Lewis Linda Chang Forever 21 Eva Chanter, LoveFilm Vanessa Coelho Yahoo! Kate Rydings, Unilever Matt Jones, Research In Motion (BlackBerry) Jemma Mackenzie ...
Opinion: The Marketing Society Forum - Is any brand ever a winner when it comes to price wars?
11 May 2011 | by Staff
should know given its excellent work in developing its own positioning. NO Linda Plant, Vice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
