Search results for Linda Pappadopolous

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CAMPAIGNS: Judge and Jury - Mirror, mirror on the wall, who wants honesty at all? Consumers don’t want truth when it comes to their cosmetics, they want glamour, says Sean Larkins, account director, Addition PR

24 Jul 1998 | by SEAN LARKINS, account director, Additio

for us. We know Naomi and Linda represent the ideal, not the real. But we don t really care. If we ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ...

ANALYSIS: The battle rages for control of the aisles

31 May 1996 | by DANNY ROGERS

expertise. Supermarketing s editor Linda Pettit also identifies the area of food quality: Whereas ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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