Profile: Kevin Brennan, chief executive of Quorn Foods
23 Jun 2011 | by John Reynolds
succession of spendthrift owners, failed revamps and the growth of consumer-friendly rivals such as the Linda ...
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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
be depressing, the BRIC countries are all about vibrancy, boom times and a burgeoning middle class. Dr Linda ...
Sector Insight: Meat-free food
01 Feb 2011 | by Jane Bainbridge
initiative, sponsored by vegetarian-food producer Goodlife and heavily promoted by the Linda McCartney brand ... difficult time to trade. The rest of the market is quite fragmented and includes names such as Linda ...
Premier Foods axes stars to focus on recipes in ads
11 Jan 2011 | by John Reynolds
manager Terry Venables and former OXO 'mum' Linda Bellingham. A series of 'Winter Meals Made Easy' ads ...
Famous Grouse marks 15 festive years
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
, with media planning and buying handled by MEC. Linda Sooprayen, brand manager at Maxxium UK, said: "The ...
Linda McCartney ends 15-year TV Gap
09 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Linda McCartney Foods, the meat-free food brand owned by the Hain Celestial Group, is to return...recipe will be taken up by the brand to become part of the Linda McCartney range. The TV ads will air ... in September. The Linda McCartney brand was a pioneer in the mainstream meat-free category. Since Hain ...
Mark Ritson on Branding: Heinz meanz business
03 Nov 2009 | by Mark Ritson
is relatively weak. Former cash cows such as Linda McCartney's range and StarKist tuna, which failed these tests ...
Brands dab on greasepaint
06 Oct 2009 | by Alex Brownsell
an appearance alongside luminaries such as Craig Revel Horwood, Linda Lusardi and Christopher Biggins really ...
Premier Foods launches "X-Factor" search for new Oxo family
03 Aug 2009
after Linda Bellingham and her famous family last graced the nation's TV screens.
Sector insight: Meat-free foods
17 Feb 2009 | by Jain Bainbridge
Celestial acquired the Linda McCartney brand from Heinz in 2007. Although the brand was a pioneer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
