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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring

Adrian English promoted to head of media investment at Carat

01 Jun 2012 | by Nick Batten

English has been promoted from his previous role as head of broadcast and will report to chief operations officer, Richard Sexton. He will lead Carat's 100-strong media team, which spans TV, cinema, radio, print and digital activation. He will direct Carat's investment across all media buying, lead ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

. He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...

Klipsch to sponsor Peppermint Candy on Jazz FM

01 Jun 2012 | by Maisie McCabe

: "We are committed to strengthening our ties to live music. Following a recent strategic partnership ... the globe that provide us the opportunity to align with the live music that defines our brand. "Given ... support of live music in the UK." The deal was negotiated between Klipsch and Jazz FM's in-house sales ...

Oxford Circus and King's Cross among first to receive Wi-Fi

01 Jun 2012 | by Arif Durrani

customers will soon be able to connect to the internet for live travel information while ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Relentless recruits Professor Green as brand ambassador

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

to their art, both are defiant in the face of compromise, and both live life to the full in a truly no half ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

) Tess Alps , chief executive of Thinkbox, is to take the role of executive chair at the commercial TV ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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