31 Jan 1997
| by NICK PURDOM
business
television (BTV) network.....
INTERACTIVE TELEVISION: LET YOUR FINGERS DO THE TALKING
The live and interactive nature of BTV has been ...
business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...
of
corporate television at Reuters, when BTV will start to appeal to small
companies too.
When ...
16 Feb 1996
| by JANET IZATT
The Independent Television Commission is coming under increasing
pressure to relax the regulations...of Widescreen Television , was
promotional and went beyond indicating the connection between the
sponsor and the programme. The word was changed to makers .
Live TV was criticised for allowing London Transport ...
The Independent Television Commission is coming under increasing
pressure to relax ...
10 May 1996
| by JANET IZATT
Commercial television took another beating this week as the biggest
survey of UK advertisers...the latest blow to commercial TV, which
was criticised by the Independent Television Commission last week ...
Commercial television took another beating this week as the biggest
survey of UK advertisers showed growing dissatisfaction with the quality
of television programming.
The survey ...
03 Sep 1999
| by LEXIE GODDARD
Last month, the grey-suited bosses of UK toy companies, kids TV
channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV
channels and publishing houses ...
-European ban on television advertising to
under-12 year-olds.
As companies targeting the kids market ...
companies, TV advertising is still the most efficient marketing
communications tool, explains Stephen ...
07 Jan 1999
| by ALEX BENADY
Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims to provide an on-line guide for
television producers and commissioners, alerting independent production
companies to opportunities as well as advertising production and post
production services.
...
23 Aug 1996
| by REBECCA DOWMAN
Satellite and cable TV channel European Business News is shaking up its
PR with its first UK...Satellite and cable TV channel European Business News is shaking up its
PR with its first UK agency, a new public relations manager and the
promise of a European agency appointment.
The financial and business channel has just signed up Propeller
Marketing Communications after a two-way pitch ...
22 Mar 1996
Christian TV gets backing...Christian TV gets backing
ARK2 Television, Britain s first Christian cable television Channel
which delayed its launch because of a lack of funding, has secured
financial backing of pounds 1million. A final decision on whether to go
ahead with transmission will be made in October ...
31 Oct 1997
| by PETER ROBINSON
Since a voluntary TV advertising abstention by all spirits
manufacturers
ended in 1995 there has...Since a voluntary TV advertising abstention by all spirits
manufacturers
ended in 1995 ...
route.
Tactics
The TV commercial had little news value in itself so Mulcaster Glasgow ...
it live at Scottish Premier League Champions
Rangers first home game of the season at Ibrox stadium ...
19 Feb 1999
| by MARGO JAMES
, unlike Europe, there are no restrictions
on who a company communicates with - hence television and press...In the US, there are rules about what a company can and cannot
communicate about a drug, but, unlike Europe, there are no restrictions
on who a company communicates with - hence television ...
be mountains of indisputable evidence that a type of treatment saves or
transforms lives for the better ...
30 Oct 1998
| by STEPHANIE FRANCE
Television advertising was the first contact most people had with
the Government s New Deal...Television advertising was the first contact most people had with
the Government s New Deal and it remains the principal form of
communication.
The advertising campaign started last February and moved into its next
phase in September. It uses real New Dealers and employers who talk
straight ...