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FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering

business television (BTV) network..... INTERACTIVE TELEVISION: LET YOUR FINGERS DO THE TALKING The live and interactive nature of BTV has been ... business television (BTV) network. BTV has taken a long time to come of age but, despite fears ... of corporate television at Reuters, when BTV will start to appeal to small companies too. When ...

MEDIA: IPA calls for TV code changes

The Independent Television Commission is coming under increasing pressure to relax the regulations...of Widescreen Television , was promotional and went beyond indicating the connection between the sponsor and the programme. The word was changed to makers . Live TV was criticised for allowing London Transport ... The Independent Television Commission is coming under increasing pressure to relax ...

MEDIA: PR can benefit from TV failure

Commercial television took another beating this week as the biggest survey of UK advertisers...the latest blow to commercial TV, which was criticised by the Independent Television Commission last week ... Commercial television took another beating this week as the biggest survey of UK advertisers showed growing dissatisfaction with the quality of television programming. The survey ...

to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative

Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses...Last month, the grey-suited bosses of UK toy companies, kids TV channels and publishing houses ... -European ban on television advertising to under-12 year-olds. As companies targeting the kids market ... companies, TV advertising is still the most efficient marketing communications tool, explains Stephen ...

MEDIA: MEDIA BRIEFS - Emap launches TV production site

Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims to provide an on-line guide for television producers and commissioners, alerting independent production companies to opportunities as well as advertising production and post production services. ...

NEWS: Propeller wins cable TV deal as EBN reviews PR

Satellite and cable TV channel European Business News is shaking up its PR with its first UK...Satellite and cable TV channel European Business News is shaking up its PR with its first UK agency, a new public relations manager and the promise of a European agency appointment. The financial and business channel has just signed up Propeller Marketing Communications after a two-way pitch ...

MEDIA: BRIEFS

Christian TV gets backing...Christian TV gets backing ARK2 Television, Britain s first Christian cable television Channel which delayed its launch because of a lack of funding, has secured financial backing of pounds 1million. A final decision on whether to go ahead with transmission will be made in October ...

Campaigns: Bell’s rings in the new image - Product Launch

Since a voluntary TV advertising abstention by all spirits manufacturers ended in 1995 there has...Since a voluntary TV advertising abstention by all spirits manufacturers ended in 1995 ... route. Tactics The TV commercial had little news value in itself so Mulcaster Glasgow ... it live at Scottish Premier League Champions Rangers first home game of the season at Ibrox stadium ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

, unlike Europe, there are no restrictions on who a company communicates with - hence television and press...In the US, there are rules about what a company can and cannot communicate about a drug, but, unlike Europe, there are no restrictions on who a company communicates with - hence television ... be mountains of indisputable evidence that a type of treatment saves or transforms lives for the better ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

Television advertising was the first contact most people had with the Government s New Deal...Television advertising was the first contact most people had with the Government s New Deal and it remains the principal form of communication. The advertising campaign started last February and moved into its next phase in September. It uses real New Dealers and employers who talk straight ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.