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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

check on the gradual 1990s slide into commercialism by British television before the digital revolution...This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital ... Television Commission, which published its typically pragmatic proposals to liberalise programme ...

MEDIA: BRIEFS

/director David Leigh is joining as contributing editor. TV Corporation targets Dunn Richard Dunn, executive director of News International Television, has been appointed non-executive director of The Television Corporation. He retains his NI position. IPC considers Loaded for girls IPC ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would ... of women s magazines. Results The week was amply covered by TV, radio and newspapers notching ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

Housekeeping, Me, Living and Chat. For an Andrex promotion, signed boxed sets of Gerald Durrell books ... Watches has launched an advertising watch which uses images on a scroll to show a television advertising ... that it doesn t rub off on to clothes. Funnily enough it arrived while I was laughing at how cheesy the TV ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

, including features on the work of GDBA, live interviews with Bromilow and details of local events where ... a jointly-branded regional TV advertising and PR campaign offering NU funded half-day first aid ... these findings, Saatchi and Saatchi developed a TV advertisement of a small girl, supposedly drinking white ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

services company, b2, that went live in mid-May. Telephone staff were selected for their communication ... will take you straight to a call centre to talk to a live operator. But it s early days, the penetration ... be developed through the internet and e-mail. Orange is following up its TV campaign by inviting ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

was inevitably extensive, with 38 television and radio bulletins, and 38 national and 233 regional newspaper ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

on behalf of Derby venue Epsom racecourse, recapture public interest, increase crowds and television ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

to more television coverage than was expected. Following this success, the account ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ... worldwide magazine programme, Kick. However, Paragon s plans for more extensive TV coverage were ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.