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than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...
LONDON - An interactive TV gaming company is launching a weekly televised bingo draw called 'Big...NetPlay TV will broadcast the draws live every Tuesday evening at 8pm, starting tomorrow ... the telephone before their cards are activated. They can then play along with the live show. There are six ... of bingo operators reduced by more than 15%. Martin Higginson, chairman and CEO of NetPlay TV, said ...
ads, to appear on television and in cinemas. The campaign will be created by Wieden Kennedy ... tying in with the film, offering movie goers the chance to "Live the Life of Cool", which will give ...
LONDON - Diesel is taking its 'Guide to Successful Living' campaign viral with the launch of its...for Diesel said: "Our series of 'Guides for Successful Living' started in 1992 and have comprised TV, print ... viral campaign first, then on TV and in cinemas across Europe, the US and Asia." The viral film drives ...
LONDON - Saving children's lives is simple, according to Save the Children's first integrated...s lives is actually very simple. Each execution in the campaign details one of seven life ... from diarrhoea. The first 30-second TV spot, clever , has been directed and animated by Simon ... s lives. We will be using technology allowing families to get involved and show the world just how simple ...
months, fronted by Jeremy Clarkson and involving live motoring performances and entertainment....Top Gear Live , which has been created in partnership with Ingenious Brand Events, will start ... to 16. The event will be part of the MPH 08 series, which began in 2003 and includes live motoring entertainment and performance car exhibitions. Top Gear Live s creators said the show would offer Top Gear ...
, television has been the medium hit hardest by declines in advertising budgets and softening of rate cards ... the raison d'etre of television as the dominant medium of communication. Print publications, with pressure ... we have to live dangerously, because nobody will be able to tell what lies round the corner. Here ...
ago. When it relaunched its Radion soap powder earlier this year, high-profile TV was jettisoned ... inflation in the TV advertising market, it should come as no surprise that P Another big ... TV campaigns united nation and toast to life , and for below the line to tailor messages ...
a contortionist who lives with his wife in a ludicrously small home....The 30-second TV spot, called "squeeze", airs from tonight. It opens with a shot of a man returning home from work, carrying a shopping bag. He then enters the lobby of a very expensive ... deal?" The TV ad is being supported by outdoor and press advertising featuring the contortionist ...
Interactive television is about the art of possibility and the media companies developing the new...Interactive television is about the art of possibility and the media companies developing ... television commercial, of course, but you also need strategic and technical expertise in designing ... DDB and the other from HHCL own the interactive TV territory? On the face of it ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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