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Sainsbury's 'Live Well for Less' boosts sales

09 Nov 2011 | by Matthew Chapman

its 'Live Well for Less' pledge with boosting its performance...., was the result of customers recognising the supermarket's pledge to help consumers "live well for less ... 'Try Something New Today' positioning in September in favour of the 'Live Well' stapline, backed by a major television campaign by AMV BBDO. The retailer said it has been focusing its energies ...

The high street is dead, long live the high street

08 Dec 2011 | by Lucy Fligelstone

. By embracing these, it can survive and prosper. Radio did not kill the press, television did not kill radio ...

Multi-platform TV - is it what viewers really want?

30 May 2007 | by Vox pop

ITV is making all of its channels available to view live via mobile phone but will anyone...As well as streaming all channels live, ITV is also planning to extend its ITV.com video ... of programming. The move comes in response to ITV's predictions that its TV advertising revenues will fall 9.6% in the first half of this year. The ITV programmes viewed live on mobiles will run with the same ads ...

Television: LateRooms.com looks to TV to become 'go to' choice

29 Sep 2010 | by Thinkbox

CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase...A TV campaign made the online brand's PPC strategy more profitable and LateRooms.com instantly ... .com had never advertised on TV before, but stiff competition from rivals with bigger media spends had ... heavily in both TV and pay-per-click (PPC), there was a fear that unless it raised its game, LateRooms ...

BRIC Report: Television advertising spend

06 Jun 2011 | by Staff

The total value of the terrestrial television advertising markets in Brazil, Russia, India...Figures from PWC's Global entertainment and media outlook: 2010 2014 report. The television advertising market consists of advertiser spending on both terrestrial and multichannel television, advertising on TV websites and on programmes streamed from TV websites, and mobile TV advertising. Net ...

BRIC Report: Mobile television users

06 Jun 2011 | by Staff

The total number of mobile television users in Brazil, Russia, India and China for the period 2006...Mobile television users (millions) 2007 2008 2009 2010 2011 2012 2013 2014 Brazil n/a n/a n/a 0.14 0.4 1.58 3.3 4.6 Russia n/a n/a n/a 0.21 0.42 0.86 1.76 3.38 India n/a n/a n ...

Youth Perspective 7: The Importance of Television

26 Sep 2002 | by Alex North

rejection? Alex North looks at the importance of television and the role it plays for todays youth. The attitudes towards the various channels, programmes and TV advertising is examined with a closer look ... talked about subjects and TV programmes; Channel shares; Opinion on adverts and programme sponsorship ...

ITV and Facebook compete with 'rate the TV debate' real-time polling

14 Apr 2010 | by David Barros

's coverage of the first live televised General Election debate tomorrow night, with both attempting to gauge...Debate website will stream the live debate between Brown, Cameron and Clegg, simultaneously with the television broadcast, charting the sentiments of a dedicated focus group. ITV's focus group will consist ... President Obama's 'State of the Union' speech in January. While ITV's sentiment tracking will display live ...

Complicated Lives - sophisticated consumers, intricate lifestyles, simple solutions

26 Aug 2003 | by Michael Willmott and William Nelson

Complicated Lives identifies and investigates the paradox of progress. Today's generation is richer...that we lead atomised, impersonal lives, locked away in a couch potato existence as we spend more and more time watching television or on the Internet, consuming virtual (and insufficiently real ... of the past but actually living there was a somewhat more challenging experience than their romanticised view ...

A UK snapshot: Digital is dead. Long live Digital

13 Dec 2010 | by Amali de Alwis and Simon Wood

platform, including TV. We are also one of the most engaged countries in Europe when we go online ... , in the UK we almost live in a post-digital world. When looking at the different online activities a person ... and evolution, and as lives get busier, we can expect much of this to be driven by increased use of mobile ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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