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Ogilvy crafts The Economist's maiden TV campaign for India

to 'interpret' the communication they see. This time, its a television campaign, created by Ogilvy, Mumbai....and there the obvious media choice is television. Also, television allowed us to add an extra dimension to the story ...

Reliance Communications kicks off BIG TV

MUMBAI - Reliance Communications has launched its DTH (direct-to-home) service, Reliance BIG TV...BIG TV DTH service has set up a call centre which is capable of handling over 50,000 calls daily, in 11 Indian languages including English, across two locations. The team is capable of installing over ... . With the launch of BIG TV DTH, we aim to offer a unique viewing experience in millions of Indian homes, further ...

BBH India ready for business

includes Reliance, Hindustan Lever, Times of India, Travel Living, Birla Sun Life, Deutsche Bank, Indian ...

Incredible India leverages Singapore Grand Prix

The print and outdoor campaign have been designed by the Singapore subsidiary of theIdeaWorks, a Delhi based communication design firm. To leverage the strategic timing of the night Grand Prix, the campaign went live in early September, covering over 200 bus shelters, windows of Singapore Metro trains ...

Indian Edition of Forbes launched

is an impressive 124 page one, with as many as 29 pages of advertising (including two Forbes ads and one CNBC TV18 ... somewhat on advertising revenues. The CNBC TV18 ad sales muscle is evident in the mix of advertisers ...

What value do you see in attending Cannes?

in the village, a trip to Gutter Bar and watching TV shortlists are a must-do on his list. He adds, Some ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.