Click 
to remove filters
LONDON - Bet365 has signed a year-long deal with Channel 4 for the first TV ad spot featuring live...minutes before the day's big race. The advert will feature live odds for the forthcoming race relayed directly onto the TV from the betting firm's website, allowing punters to make bets with up ... Brooksbank. Other themed Channel 4 breaks have included ads during Grand Designs Live, which featured ...
than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...
LONDON - Virgin Media TV will rename its Living2 channel brand Living It next month....television channel under the Living celebrity and fashion brand. The Liv channel went live last week ... -shifted version of sister channel Living. Launched in 2004, Living2 focuses on factual entertainment and reality ... channel. While Virgin Media's young female celebrity and style channel Living has a 0.6% share ...
LONDON - Jeff Dodds, brand and marketing director at Virgin Media Television, is looking forward...Television (VMTV)'s director of brand and marketing, is more animated as he discusses his knitted protege ... are also thought to have made bids. Dodds' strategy to rebrand Virgin 1 and extend the Living brand ... of the year". Ultimately, the deal-maker was "the opportunity to work in television for such an amazing brand ...
governing how brands are featured within commercial television programmes...within television programmes. Given that the industry was in its infancy, as clients we got a good deal ... is the benefit to the viewer? Has anyone watched TV in America recently? There are many marketing lines ... for solutions. The soul of TV is worth a lot more than this. Yes Simon Ward, Business development director ...
LONDON - A new BARB television audience measurement service will go live on 1 January designed...of the UK television household population. It includes better ethnic profiles and improved representation ...
Xbox will run real-time television ads pushing its new 'Gears of War 3' game, by displaying...the gaming industry has featured live TV advertising. The live elements of the television campaign ... , which already run live TV ads that show in-game odds. Stephen McGill, Microsoft UK Xbox marketing ... of what we did for 'Halo Reach' and 'Halo 3' television is the main centrepiece of the campaign ...
LONDON - Sky has broadcast the UK's first live event in 3D TV to domestic 3D TV sets....place at London's Abbey Road studios. The audience viewed the live show on TV in an Abbey Road studio ... The broadcaster transmitted a live Keane performance through its satellite network to existing ... Nineteen Fifteen Productions and Island Records to coincide with Keane's live performance. The show ...
LONDON - Virgin Media has promoted Jonathan Webb to executive director of Virgin Media Television...entertainment brands, including Living, Virgin 1, Bravo and Challenge. He has been promoted from the role of managing director. Webb joined Virgin Media Television in November 2006. He focused on digital ... management of IDS, Virgin Media Television's advertising sales house. Virgin Media has refused to comment ...
LONDON - Virgin TV is launching an on-demand service for its Living channel....and will be accessible through Virgin's catch-up service, available to its TV subscribers. The Living Player will offer ... . It will also showcase the channel's library of commissions and acquisitions. Living HD will also launch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
