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Living TV rebrands as Living

Flextech has rebranded Living TV as Living and plans to capitalise on its growing appeal to male...the TV suffix from its name and changed its logo. A spokeswoman said that while the channel would ... that it was increasingly attracting more men. Claudia Rosencrantz, Living s director of programmes, said men were beginning to watch Living as unashamedly as their partners . The new look will see a bolder more ...

Living TV snaps up Boston Legal

Living TV has acquired the rights to Boston Legal, the new legal drama from the creator of Ally...The agreement covers the first and second series of the programme, which will begin screening on Living TV in spring 2005. The show, which stars James Spader and William Shatner, has performed well in its first few outings in the US, where it screens at 10pm on Sunday nights on ABC. Living TV said ...

C4 and Living TV secure US shows

Channel 4 and Living TV have secured the UK broadcast rights to a raft of new high-profile US...The Flextech-owned Living TV will be the first UK channel to broadcast Too Close to Home, the widely anticipated new legal drama from the Jerry Bruckheimer stable, which produced the acclaimed CSI series. The multi-million deal with Warner Brothers International Distribution also includes rights ...

ITV calls for Ofcom probe into Living TV EPG listing

ITV has urged media regulator Ofcom to investigate Telewest's move to promote its Living TV.... Telewest made the move to shunt the Living TV channels above ITV2 in the same week the company preparing to take it over, NTL, signalled its intention to keep hold of content division Flextech, owner of Living TV. The move has prompted suggestions that the cable operator would be more aggressive with its ...

Media strategy - Sibling rivalry becomes reality for Living brand

Living TV is to launch a sister channel, Living TV2, on 13 December....have helped the channel go from strength to strength. Although Living TV has strong brand recognition ... . The Living TV programme budget has roughly doubled for 2004/5. The Living TV and Living TV+1 (same content ... bosses felt the natural progression was to launch Living TV 2 as there is always room for a channel ...

The Future of TV - Television at your fingertips

Mobile TV is the next big opportunity for mobile advertising. But, as David Murphy discovers...). But TV, rather than texts, could soon occupy mobile users attention. The UK is the leading adopter ... video clip. This shift in mobile habits has led to a surge in demand for quality sport, TV and film content: 8% have tried mobile TV, but 33% would like to use it (source: Universal McCann). On the huge ...

Living a dream with spin-off channel

Living TV, one of the big success stories of the multi-channel revolution, is set to capitalise...channel. The move by the channel’s owner Flextech Television to launch Living 2, will also up ... Living 2 is due to hit multichannel screens before Christmas on the back of viewing figures for Living, which have soared 60% in the past year. Its format, which includes a mix of US imports ...

In Brief

Media, IDS, Living TV, Sky News, Premium TV, Perform, Saga Holidays, ITV, Sport Magazine, ESPN Classic....partner for Living TV s new dance show So You Think You Can Dance. The US import will air on Living from ... Randall will both publish new podcasts each week. Premium TV, the digital media firm, has been renamed ... Holidays has signed up to sponsor ITV s travel show Wish You Were Here: Now. The deal includes TV ...

Up the ladder

IDS, Clear Channel Outdoor UK, YouGov, Universal McCann, Living TV, Virgin Radio, GCap, CBS Outdoor...Smith from EMEA senior research executive to research manager EMEA. Living TV has promoted Amy Barham to head of acquisitions for Living TV, Living TV2 and ftn. Virgin Radio has elevated agency account ...

Braun Smoothliner sponsors LivingTV series

Tipped to become the next big hit on multichannel, Living TV's Britain's Next Top Model has...tomorrow, with second showings on Living TV and Living2, as well as additional audition shows, losers shows ... supermodel Marie Helvin and agent Jonathan Phang. Living hopes the show will follow the success of shows ...

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