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Media strategy - Sibling rivalry becomes reality for Living brand

Living TV is to launch a sister channel, Living TV2, on 13 December....have helped the channel go from strength to strength. Although Living TV has strong brand recognition ... . The Living TV programme budget has roughly doubled for 2004/5. The Living TV and Living TV+1 (same content ... bosses felt the natural progression was to launch Living TV 2 as there is always room for a channel ...

Virgin Media TV promotes Rosencrantz to director of television

LONDON - Virgin Media Television has promoted Living TV's director of programmes Claudia...Rosencrantz will continue to be responsible for Living s programming and strategic development but in addition will take a strategic creative role across Virgin Media Television s entire portfolio of entertainment channels. She will report directly to Virgin Media Television s managing director Jonathan Webb ...

Discovery Foods in dual television tie-up

Discovery Foods has signed a deal with Living TV and the Discovery Channel to back its £2.3m...The food brand will sponsor 20 hours of Living's weekday programming, as well as Discovery Channel's acquisition of Channel 4 series Come Dine With Me. The TV activity will be supported by a national sampling roadshow, which will focus on promoting Discovery's fajita products and recipes. The roadshow will visit ...

Virgin Media TV 'outvite' by The Brooklyn Brothers

on Living TV.

EDINBURGH TV FESTIVAL: Sky is committed to entertainment, says Living chief

driver for pay-TV, according to Claudia Rosencrantz, director of television at Living TV Group....will be a huge driver for pay. It's highly likely that they will invest in [the Living TV Group] channels which are hugely important for pay-TV." Although Sky bought Virgin Media Television since renamed the Living TV Group from Virgin Media in June for 160m, and although the sale has been completed, Sky ...

Living boosts Sky, but revenues stay flat

The acquisition of Living TV boosted Sky's ad revenue by £45m in the second half of 2010...According to Sky Living TV contributed 60m in revenue between 12 July (when Sky took ownership ... in "other revenue". Living TV s revenue represents a decline of 30.5% from the six months to 31 December ... by Virgin Media to Virgin Media TV, while Sky has not included carriage fee payments it made to Living ...

ITV and Liberty join bidders for Flextech TV channels

, the Telewest digital channel arm that owns Living TV and Bravo....and Hallmark TV-owner Sparrowhawk reportedly putting in bids. RTL, the German broadcaster that also owns ... quarter of 2004 to £32m this year. As well as Living, Bravo, Challenge and Trouble, which feature ...

Media News: Spirit & Destiny backs TV strand

sponsorship of Living TV's paranormal programming.

The Future of TV - Television at your fingertips

Mobile TV is the next big opportunity for mobile advertising. But, as David Murphy discovers...). But TV, rather than texts, could soon occupy mobile users attention. The UK is the leading adopter ... video clip. This shift in mobile habits has led to a surge in demand for quality sport, TV and film content: 8% have tried mobile TV, but 33% would like to use it (source: Universal McCann). On the huge ...

BSkyB completes purchase of VMtv

in the Republic of Ireland and renamed the business the Living TV Group....for selling advertising for Living TV Group from Virgin Media-owned Ids from January 2011. Since the Sky ... In completing the acquisition, which includes channels Bravo and Living, Sky has paid Virgin Media ... after over a year of speculation and includes all VMtv channels, Living, Livingit, Living Loves ...

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