24 Jun 2008
| by Staff
LONDON - Honda's historic, live skydiving spot has been voted the best TV ad of May by a panel...during their freefall. The three-minute ad, broadcast live on Channel 4, was extensively previewed in the media in a an attempt to make it destination viewing. More than 2m people watched it. The live ...
"live ad". Ian Armstrong, UK marketing manager at Honda, said: "People tend to support bold moves ...
31 May 2000
- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which...- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail Rebranding it will not be a major job, as the hard task of establishing its brand values has already been done.
The announcement came ...
31 May 2000
- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which...- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail Rebranding it will not be a major job, as the hard task of establishing its brand values has already been done.
The announcement came ...
17 Jul 1998
| by NICK PURDOM
Desktop business television, - delivered to target audiences via
the internet - is fast becoming a...Desktop business television, - delivered to target audiences via
the internet - is fast becoming a reality.
A lot of customers are asking us about intranet and internet
television, says Brad McGill, product marketing manager for business
television at BT. Desktop delivery of business ...
27 Nov 1998
| by MARY COWLETT
time,
digital promises to bring the three broadcast media - television, radio
and the internet - ever...time,
digital promises to bring the three broadcast media - television, radio
and the internet ...
can no longer ring-fence information to one medium such as
television, he says. You have to cater ...
Formula 1 car at the Royal Albert Hall, live
interviews with team boss Eddie Jordan and drivers Damon ...
07 Apr 2000
| by JENNIFER WHITEHEAD
PR Newswire Europe has announced a link up with news agency United
Television News, to expand its...PR Newswire Europe has announced a link up with news agency United
Television News, to expand its broadcast consultancy by offering
television and video services.
Previously PR Newswire ...
United Television s camera crews and post-production
facilities. Media training is also available ...
15 Nov 2004
| by Staff,
NEW YORK - Video advertising on the internet has the same impact as television advertising, a new
07 Apr 1999
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television...- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
The agency will work as Open... s strategic direct marketing partner, operating hand-in-hand with the advertising ...
07 Apr 1999
- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television...- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies.
The agency will work as Open... s strategic direct marketing partner, operating hand-in-hand with the advertising ...
09 Jun 2005
| by by Lisa Burn
LONDON - Advertising via in-bar, outdoor and retail TV continues to grow, according to new research...The findings show that planners and buyers are more likely to buy in-bar TV advertising than three years ago, with bars and shops proving the most effective venues and rail stations the least.
Key findings include the fact that 77% of respondents expect to purchase screen advertising in the future, up ...