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Honda wins May Thinkboxes with live skydiving ad

LONDON - Honda's historic, live skydiving spot has been voted the best TV ad of May by a panel...during their freefall. The three-minute ad, broadcast live on Channel 4, was extensively previewed in the media in a an attempt to make it destination viewing. More than 2m people watched it. The live ... "live ad". Ian Armstrong, UK marketing manager at Honda, said: "People tend to support bold moves ...

Classic FM moves into television

- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which...- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail Rebranding it will not be a major job, as the hard task of establishing its brand values has already been done. The announcement came ...

Classic FM moves into television

- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which...- Classic FM is extending its brand onto television, rebranding the Performance Channel -- which is owned by its 18.8 per cent shareholder Daily Mail Rebranding it will not be a major job, as the hard task of establishing its brand values has already been done. The announcement came ...

FOCUS: BUSINESS TELEVISION - BTV is now at a screen near you/High quality business television

Desktop business television, - delivered to target audiences via the internet - is fast becoming a...Desktop business television, - delivered to target audiences via the internet - is fast becoming a reality. A lot of customers are asking us about intranet and internet television, says Brad McGill, product marketing manager for business television at BT. Desktop delivery of business ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming

time, digital promises to bring the three broadcast media - television, radio and the internet - ever...time, digital promises to bring the three broadcast media - television, radio and the internet ... can no longer ring-fence information to one medium such as television, he says. You have to cater ... Formula 1 car at the Royal Albert Hall, live interviews with team boss Eddie Jordan and drivers Damon ...

PR Newswire in United Television News agreement

PR Newswire Europe has announced a link up with news agency United Television News, to expand its...PR Newswire Europe has announced a link up with news agency United Television News, to expand its broadcast consultancy by offering television and video services. Previously PR Newswire ... United Television s camera crews and post-production facilities. Media training is also available ...

Study finds streamed web ads as effective as television

NEW YORK - Video advertising on the internet has the same impact as television advertising, a new

Interactive television service appoints direct agency

- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television...- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies. The agency will work as Open... s strategic direct marketing partner, operating hand-in-hand with the advertising ...

Interactive television service appoints direct agency

- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television...- Archibald Ingall Stretton has scooped the direct marketing task for the interactive television service, Open..., after a competitive pitch against a handful of undisclosed agencies. The agency will work as Open... s strategic direct marketing partner, operating hand-in-hand with the advertising ...

In-bar television advertising grows in popularity

LONDON - Advertising via in-bar, outdoor and retail TV continues to grow, according to new research...The findings show that planners and buyers are more likely to buy in-bar TV advertising than three years ago, with bars and shops proving the most effective venues and rail stations the least. Key findings include the fact that 77% of respondents expect to purchase screen advertising in the future, up ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.