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LONDON - Honda's historic, live skydiving spot has been voted the best TV ad of May by a panel...during their freefall. The three-minute ad, broadcast live on Channel 4, was extensively previewed in the media in a an attempt to make it destination viewing. More than 2m people watched it. The live ... "live ad". Ian Armstrong, UK marketing manager at Honda, said: "People tend to support bold moves ...
and attempting to spell out the word Honda with their bodies in a live TV ad on Channel 4 tonight....in California. After the live ad tonight, the campaign will continue with the main Wieden Kennedy-created TV ... boundaries when it comes to our advertising, and so being involved in the UK's first truly live TV ad ... The three-minute live spot, created by 4Creative, airs at 8.10pm during 'Come Dine with Me ...
LONDON - Back in the 50s, live TV ads were commonplace, usually featuring plummy-voiced men...at Channel 4, says: 'There is live stuff being done online, but it doesn't have the same effect as TV.' He expects to see more marketers running ad 'events' on TV, some of which are being prepared ... connected with the brand', he adds. TV executives are naturally delighted at the buzz generated ...
to live up to the standard set by the films: "The films worked because they had star appeal, novelty value ... , compared with the appalling waste of money that is the Audi TV Channel, it is brilliant." ...
LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video...-forward, pause and replay the content. Honda has organised the TV content into four sections. The Watch our ... -to-peer service allowing consumers to speak directly to sales representatives via live images on their computer screen. The car company s move into broadcast content follows an extensive trial on the Tiscali TV ...
Volkswagen has launched a new television campaign in Canada....The spots focus on people driving as they come up to the important moments in their lives. ...
LONDON - Citroen rolls out its latest TV spot tonight featuring its C3 Supermini 'driven' through...Producers created the sequences in which the C3 splashes, leaps through the air and darts underwater at the underwater stage at Pinewood Studios using one-third size models of the C3. A catapult helped recreate the effect of dolphins leaping and diving in and out of the sea, with live ...
LONDON - Citroën is to revive its classic premium marque, DS, with a TV campaign starring twentieth...'s that rock and roll? Do something of your own. Start something new. Live your life now." The latest DS3 ...
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign...The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads ... service and poses the question "what would you do with the hour you save?". The TV ad depicts a man ...
Grey has unveiled a campaign for Honda that seeks to recruit 20 people from across Europe to create a film of their ultimate journeys.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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