CAMPAIGN LIVE UPDATE
07 Aug 1998 | by CLAIRE BEALE
and undress each other, has been passed for late-night TV. We asked if it should have been given the go ...
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Mother lands advertising account for ASOS
07 Jan 2010 | by Kate Nettleton
first agency of record and sponsoring Living TV's 'Next Top Model' series....of Living TV's 'Next Top Model' series. The sponsorship deal, brokered by Carat Sponsorship, will span all ... , outdoor, online and TV communications for ASOS. The client previously managed its activity in-house. Its ... programme on Living and will be targeted at the programme's core audience of 16-to 34-year-old women. ASOS ...
Diesel takes 'Guide to Successful Living' campaign viral
03 Mar 2003 | by Staff,
LONDON - Diesel is taking its 'Guide to Successful Living' campaign viral with the launch of its...for Diesel said: "Our series of 'Guides for Successful Living' started in 1992 and have comprised TV, print ... viral campaign first, then on TV and in cinemas across Europe, the US and Asia." The viral film drives ...
CLOSE-UP: LIVE ISSUE/LEVI'S - Levi's wants the net, print and outdoor to develop its latest TV ad
31 Jan 2003 | by GLEN MUTEL
have already generated miles of column inches. However, this time round, the TV slot only tells half ... is therefore very keen that the strangeness of the TV ad doesn't obscure the selling points of its new product ... buttons, rivets, stitching and patch icons. The non-TV executions follow this lead, expanding on the TV ...
CLOSE-UP: LIVE ISSUE/SOAP-OPERA COMMERCIALS; Has the soap format become a cliche in TV ads?
09 Feb 1996 | by HARRIET GREEN
has come back to TV after nine years with cheat , a Hollywood-style tale of deception that unfolds ...
Marks & Spencer marketer to hold live web-chat with customers via Facebook
20 Nov 2009 | by Staff
LONDON - Marks & Spencer's director of store marketing and design, Nayna McIntosh, will host a live...Standards Authority claiming that M S' star-studded TV campaign is sexist, because of Life on Mars' actor ... ." This is the second live web-chat M S has hosted on Facebook. In June customers put questions to M S' head ...
BBC Worldwide sells Clotheshow Live stake
11 Apr 2002 | by Claire Billings,
LONDON - BBC Worldwide has sold its share of the Clotheshow Live, the consumer retail fashion show...Clotheshow Live has been running for 14 years and was born out of the now-defunct BBC TV show 'The ... , managing director of BBC Magazines, said: "In the absence of a BBC Clothes Show TV programme, we feel ... . It has featured guests such as the TV show's original presenter Jeff Banks and Selina Scott. Other ...
The 10 Best TV Ads of 2004
22 Dec 2004
portrayal of inner-city living: unbeatable dialogue and understated acting create an off-beat spot in a ... "diamond" A man chokes to death on a cracker while watching TV and his friend has his corpse converted ...
LIVE ISSUE/NON-TRADITIONAL ADVERTISING: Agencies rethink role in world where anything is a medium
26 Mar 1999 | by FRANCESCA NEWLAND
of communication confronting the consumer - and not just the internet, digital TV or satellite. Clients have ... at every possible stage of their daily lives, whether this be on rail tickets, boxes of matches ... consumers a living explanation of NCR s role in the world . The fact is that advertising ...
Close-Up: Live Issue - Is adland myopic in its talent search?
04 Feb 2005
, they ask, shouldn't creative talent be tracked down in TV production or even in an agency's finance ... of directors and production companies when creating TV ads would have been useful. It's important to pick a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
