Carling plots 'live' World Cup TV ads
10 Jun 2010 | by Anne Cassidy
Beattie McGuinness Bungay is to run "live" World Cup ads for Carling, the first of which will break
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LIVE ISSUE/SPIRITS ADVERTISING ON TELEVISION: Can TV persuade young drinkers to buy spirits?
25 Apr 1997 | by RICHARD COOK
It is taking time for some distillers to succeed with TV ads, Richard Cook says....It is taking time for some distillers to succeed with TV ads, Richard Cook says. When the spirits advertisers scrapped their 40-year voluntary ban on TV advertising in 1995, there seemed a sort ... had lobbied hardest for the change. Evidence emerging after two years of spirit advertising on TV ...
DMB&B brings fun to Mars television spots
25 Sep 1998 | by MAIRI CLARK
Mars is introducing a new endline for its famous Mars Bar brand with a pounds 5 million national advertising campaign through DMB s lives, using the line: Must be Mars. It replaces the Mars. A ... . As he polishes off the chocolate bar, he realises that he can live without his girlfriend. He ...
Sean Connery stars in television campaign for Dewar's
21 Jan 2004 | by Jennifer Whitehead,
by the Barcelona-based ad agency Dayax. The 45-second spot will be shown on television and in cinemas in selected ... -profile supporter of the Scottish National Party but is often criticised because he lives overseas. He has appeared in television ads promoting the Japanese whiskey brand Suntory -- the brand promoted by Bill Murray's world ...
Foster’s live
07 Aug 1997 | by PATRICK BARRETT
Foster s Ice has signed a year-long deal to advertise at live music events. The deal, through Cube...Foster s Ice has signed a year-long deal to advertise at live music events. The deal, through Cube TV, is expected to reach an audience of three million. ...
THIS WEEK: The first television ads for Carlsberg-Tetley’s ...
21 Nov 1996
The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next...The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next week as part of a pounds 4m launch for the hybrid beer. The ads, by Saatchi s and asks Where have you been all my lives? . Calder s is C-T s biggest product launch in 12 years (Marketing, May 6 ...
Close-Up: Live Issue - Do beer brands need TV advertising?
04 Nov 2005
Is Heineken taking an unnecessary risk by ditching its television ads for 2006, Poppy Brech asks....Heineken's decision to pull out of TV advertising for 2006 is a bit like Manchester United ... 's and John Smith's, says. Neither will Carling be abandoning TV, according to the brand's marketing director ... to come off TV is risky, but says the brand is already visible on TV through its Champions League ...
Close-Up: Live Issue - Reality TV delivers advertisers' dream viewers
26 May 2006 | by John Tylee
The response to Nestle's "golden ticket" offer shows reality TV is in rude health and still...If you believe reality TV is a tired formula, tottering towards an imminent demise amid waning ... ." Channel 4 agrees. "The idea is a complete TV first and a true brand partnership," a senior executive says ... ." The "golden ticket" experience suggests reality TV remains in rude health with little likelihood of collapse ...
CAMPAIGN LIVE UPDATE
07 Aug 1998 | by CLAIRE BEALE
and undress each other, has been passed for late-night TV. We asked if it should have been given the go ...
Coca-Cola takes $15m stake in College Sports Television
08 Apr 2003 | by Staff,
's first college sports television network, which is devoted to showing college level football, basketball...Launching this week, College Sports Television will provide the most in-depth sports coverage of 1 ... Sports Television, said: "Our partnership with Coca-Cola will enable us to provide more value to our ... organisations. CSTV will broadcast live regular season and championship events across a broad spectrum of men ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
