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The Week: Advertising News - Tube bans Living TV poster

An ad for the Living TV show Britain's Next Top Model featuring 12 scantily clad women sprawled

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and undress each other, has been passed for late-night TV. We asked if it should have been given the go ...

Danny Kleinman directs BBH TV debut for BA

Bartle Bogle Hegarty's first TV campaign for British Airways will feature clouds that morph...will break, as no media schedule has yet been put in place. The TV work develops the theme of BBH ...

Danny Kleinman directs BBH TV debut for BA

LONDON - Bartle Bogle Hegarty's first TV campaign for British Airways will feature clouds...will break, as no media schedule has yet been put in place. The TV work develops the theme of BBH ...

Media News: Hotel guide extends onto TV

Mr & Mrs Smith, the boutique and luxury hotel guide brand, has developed a TV series...by a website, www.mrandmrssmith.com/tv. The destinations covered will include Cape Town, Shanghai ... Productions and Bump TV. The series is the latest extension of the Mr & Mrs Smith brand. Previous activity ...

United Airlines returns to television

United Airlines is launching its first European TV ad campaign since losing two planes...The UK campaign, created by Fallon, will break on May 10 and will run until the end of the year. It includes three television executions and a press campaign. United is trying a different approach to win market share from its rival transatlantic carriers - British Airways, Virgin Atlantic and American ...

Expedia to roll out live videos of destinations

a booking. It is currently testing the technology that will provide live streaming video ... . The facility is expected to go live in the UK within the next two weeks, before being rolled out to other ... of an overall boost to its marketing activity. Last month the company ended its four-year break from TV ...

Wales tourism calls for 'lively' ads by Red Cell

-the-line advertising, with new work likely to position Wales as a lively destination as opposed to a tranquil rural ... Wales as a tranquil weekend haven for the stressed-out urbanite, in favour of a more lively tone ... -house response to foot and mouth disease, including a pounds 1m TV advertising effort. COMMENT ...

Wales tourism calls for 'lively' ads by Red Cell

-the-line advertising, with new work likely to position Wales as a lively destination as opposed to a tranquil rural ... Wales as a tranquil weekend haven for the stressed-out urbanite, in favour of a more lively tone ... -house response to foot and mouth disease, including a pounds 1m TV advertising effort. COMMENT ...

Television: LateRooms.com looks to TV to become 'go to' choice

CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase...A TV campaign made the online brand's PPC strategy more profitable and LateRooms.com instantly ... .com had never advertised on TV before, but stiff competition from rivals with bigger media spends had ... heavily in both TV and pay-per-click (PPC), there was a fear that unless it raised its game, LateRooms ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.