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Government alcohol strategy comes under fire from advertisers

" on TV ad revenues..... These new proposals may have a very serious impact on the funding of the TV programmes that rely on adspend. "Crucially, in the modern world that we live in, the TV is not the only screen through which children ... those in the corner of the living room. Clamping down on TV ads in the way suggested would be largely ...

What do you do when the prime minister comes knocking?

advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ... . "Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ... in the UK enjoy their football. Our ads are designed to be entertaining, and relevant with live odds. We ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... to just this: fleshing out the full possibilities of core brand positionings and initiatives such as 'Live ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

television channel, it will launch in over 100 markets simultaneously, with marketing support from Unilever ...

Brands sought for £10m Olympic museum

planned include: Olympic Memories, where visitors can re-live the games; and Faster Higher Stronger, which ... to ensure the spirit, excitement and unforgettable memories of the London 2012 Games live on to inspire ...

Industry bodies unite for experiential marketing code

, "brand theatre" or similar live performances with a marketing purpose not covered by the CAP code ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

in their lives. I can't think of an innovation that's come from protecting jobs. I can think of plenty born ... . So there we are. A dull, sit-on-the-fence maybe. I'll be painting the living room beige next ...

Shell in hunt for agency to work on global ad projects

The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...

Save the planet marketing 'won't change consumer behaviour'

now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

. Sainsbury's new proposition, 'Live well for less', is more dynamic and inclusive than the line it dropped ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.