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Alex Aiken: More social, less media

01 Jun 2012 | by Alex Aiken

Surely an example of careless tweets costs reputation. How timely then that the government has ... when government is focused on austerity and cutting other PR spending. But while both arguments ... , and with the release of this latest set of guidelines it appears central government is now attempting to catch up ...

Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

the role. It sponsored Nottingham Forest FC, its local club, between 2004 and 2009. He admitted ...

Garmin signs six-figure deal with Sugar's Amscreen

01 Jun 2012 | by Maisie McCabe

generic ads with local information. The deal was negotiated between Garmin and Amscreen directly. Dawn ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ...

The age of the interim marketer

01 Jun 2012 | by David Benady

role and how it could work. A global company with local marketing, for instance, might bring ...

Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Call for change in handling council reputation at LGcommunications Academy

01 Jun 2012 | by John Owens

by the association representing comms in local government. To a packed conference hall Stokoe said that the campaign, launched by the Local Government Association and taken forward by LGcommunications had not delivered. I ... trust and confidence among the public and showing that local governments are improving services ...

Public Sector: Procurement service chair allays fears

01 Jun 2012

A leading figure at government procurement service Creative Choice has given reassurances about its...Last week, agency figures were told about the new government frameworks for procurement, following the closure of the COI. Plans outlined during the 'agile government communications' conference in Westminster led to question marks around the implications for an existing Government framework, Creative ...

Public Affairs: The Week in Lobbying

01 Jun 2012

News Corporation senior vice-president of government affairs and public policy for Europe Frederic

Public Sector: The Public Sector Week

01 Jun 2012

, has written this week's public sector column on the need for the Government to embrace social media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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