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, to promote the Reading for Life government initiative.
BMB enlisted music acts including Example, Wretch 32 and Judge Jules to pose for the poster campaign with local traders to remind people that closure of the venue would not only impact the music world, but also affect local trade. It was created by Kate Baker and Joe Bruce. The photographer was Tom ...
George Patterson Y&R Sydney has created a new government backed campaign to encourage young people
Keep Britain Tidy has joined forces with local authorities to launch a nationwide litter offensive...The tongue in cheek ads will run outdoor, on bus sides, through merchandise and as local community posters and have been created by Inferno. Urging people to get behind us , the ads encourage passers ... , the ads aim to appeal to a sense of local pride and national patriotism. ...
The Government is encouraging people to test their smoke alarms when they reset their clocks next...Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...
Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community
Creative agency, Juniper Park, has launched a US nationwide campaign to promote the locality of Lay...The installation, which consists of giant potatoes hanging from their roots breaking out of the tiles in the tunnel's ceiling, is accompanied by the message: Our potatoes are grown closer than you may think. The campaign celebrates Chicago's local potato farmers, whose produce is used to make Lay ...
European Parliament elections in the faces of the governing party in a bid to rattle its cage during
The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even better. In it, the inhabitants of Clonmel continue their normal daily activities at night, including playing tennis, getting their hair cut and attending the local nudist society. The spot was created ...
The ad features a letter, addressed to Alistair Darling, explaining how the Government could have avoided the "expense-fiddling fuss" if they'd booked their flights through easyJet.com. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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