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STOP PRESS: CSP bags Tetley’s drawstring launch

-store theatre, a local press campaign and sending samples to 10 million British homes....CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK launch programme for Tetley drawstring tea bags this week. The launch includes event management, in-store theatre, a local press campaign and sending samples to 10 million British homes. ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

three wild flower reserves for local endangered species at its sites at Longleat, Suffolk ... , but to gain public support at a local level, Lexis PR suggested backing the partnership up with a national ... manager for Greater London. Bromilow and Thair also conducted interviews with local radio stations, via ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

possible threat to the continuation of free banking. Harrison Cowley hired local celebrities ... programme was chosen, because she was local, and, being married with a young child, she typified ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

Dr Harold Shipman and Rock FM EMAP Performance Network Government Millennium Centre ...

Editorial: Business leaders in the spotlight

, headhunters and government officials - said that the most important CEO qualities are communicating a clear ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

of - but is it worth its weight in gold? Thickhead won not one word of approval - from the media, the Government ...

NEWS: PR EUROPE

, has been hired by Tandem Computers to support its sales drive in Russia. Led by local MD Alla ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

chef Boyd appeared on 11 local BBC radio stations for a total of just over three hours ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

of a team at football s governing body, FIFA, dedicated to combing the press for any companies ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

their staff can make sales presentations, and we re doing research for a quantity surveyor on the local ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.