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Why has Unilever reverted control of its 'local jewels' to their countries of origin....of the local preferences governing its categories. 'Unilever tried to cure a weakness - complexity - rather ... 'local jewel' brands such as Marmite and Pot Noodle back under the control of their countries of origin ... and commercial potential of local brands. Martin Deboo, an analyst at Investec, suggests Unilever's 'path ...
LONDON - Communities and Local Government (CLG) has appointed Start Creative to develop a brand...the number of individuals shaping their local services and communities. The agency will create a brand ...
LONDON - The Department for Communities and Local Government has appointed Meteorite to develop a
of the government's proposed local TV channels....It is understood that talks have taken place between the Alexander Lebedev-owned title and the Department for Culture, Media and Sport (DCMS), as part of plans to launch US-style local TV channels ... as opposed to the top-down approach of a centralised local TV channel. A London Evening Standard TV ...
The government must offer incentives to the regional news industry to ensure it stays competitive...General Trust spent months campaigning to change the rules governing local media mergers. A review from ... Strong regional and local news sources, be they print, broadcast or online, are vital ... -effective solution than the national press. Having the BBC as the only UK source of local news is a depressing, yet ...
The Government is to set up at least three marketing hubs for cross-departmental campaigns as part...will include the Department for Communities and Local Government, the Department for Energy and Climate Change ... While government marketers will remain employed by specific departments, they will also ... and communications for the Cabinet Office, as acting executive director of government communications ...
The senior civil servant in charge of government marketing campaigns has defended...and Rural Affairs, Department of Energy and Climate Change, Department for Communities and Local Government ... Speaking to Marketing, the executive director of government communications, Jenny Grey, said: "The government is continuing to invest in creating campaigns where it can show value for money and ROI ...
Culture Secretary Jeremy Hunt has announced a new Government pledge to produce "the best marketing...ownership rules for the local media industry were made as the coalition Government scrapped Labour ... marketing plan that any country has ever had." The Government is also hoping to harness the potential ... top priority for Government too. I want to do all I can to help deliver an increase in visitors ...
The National Citizen Service will aim to create a more cohesive society, by enabling participants of different backgrounds to come together for volunteer projects in their local communities. The government plans to run a pilot of the scheme for around 10,000 young people from June to September 2011, using ...
LONDON - The government has launched a campaign promoting the benefits of the internet...; mso-bidi-language:#0400;} Led by entrepreneur Martha Lane Fox, the government's champion ... . The government claims that 10m adults in the UK have never used the internet and 4m are socially excluded' from ... Digital Britain report, the government encouraged public-service broadcasters to create content ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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