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of the media industry, local newspapers seem to be heading in the opposite direction.Media Week investigates...says the new stations, which will complement existing local independent radio stations and be administered by Ofcom, will be run by “local people, for local people, about local issues”. She added: “This ...
The government will launch a programme of 3,000 interactive kiosks for public spaces this week...and will feature direct digital access to local government services. Advertising for local shopping centres ... on offer. “National and local government is involved with Mylocal as it represents a significant ... . The project is collaboration between the government and Inspired Broadcast Networks, who already own a ...
Localness is not what it used to be. It remains a significant factor in media planning...-occupation of government media policy with localness as the most significant expression of individuality, is increasingly ... streets are increasingly homogeneous, their shops stocked from national depots. More interesting local ... taken their products online. Interesting jump - local village to global village. Local media ...
The tool, called Local Matters, is geared to helping agencies and advertisers to plan campaigns ... and community and national governments vary across the country. The research claims a variety of findings, including that 62% of people believe their local area is improving, compared to just 30% who believe ...
lead to small radio stations losing the local distinctiveness that makes them so attractive to advertisers in the first place. With more than 1,000 Clear Channel local stations across the US, many claim ... these businesses like our own.” He insists: “We’re locally programmed and operated in every market in which we ...
in Scotland, said SMG is making a claim for public funding, which it says is necessary for it to produce local ... requested further government funding after digital switchover, SMG is arguing that it also requires ... channel and local television services. ...
BBC Online comes under fire for poaching local press advertising...In a written submission to the Government’s review of BBC Online, headed by ex-Trinity Mirror boss Philip Graf, the regional press’s industry body said there was growing evidence that some local BBC ... of local newspaper publishing in the 1980s, giving an assurance that the licence fee would no longer ...
Ofcom is considering intervention to stop the BBC dominating new local TV services, at the expense...by the likes of Channel M, Guardian Media Group's expanding local TV service in Manchester. "The Government ... of local content to existing TV listings. In a consultation document released last week, Ofcom says one of the key issues is how to ensure adequate public service provision from local TV, while at the same time ...
Vocal locals...for the sector - but the regional press entered Local Newspaper Week, its annual awareness-raising effort ... are faithful to the brand. He adds: "Where we have local advertisers, they don't come to us because ... concludes that consumer confidence is "deteriorating", while key areas that bolster the revenue of local ...
Local commercial radio's audience share in Q1 2008 dropped from 31.4% to 30.3% year on year...- Andrew Harrison, chief executive, RadioCentre The problems for local commercial radio have ... put more value on national celebrities, which makes it difficult for local radio stations to compete with the BBC. And secondly, local radio has lost that unique edge it once had. People don't rely upon ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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