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Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media..., to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...
Rather than focus on Europe s top national teams, the sporting goods manufacturer has shifted its attention to less well-known teams. The ads star Adidas brand ambassadors including Ricardo Kaka, Leo Messi, Steven Gerrard, Robin van Persie and David Beckham, who visit and coach local teams in Andorra, San ...
Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local.... Although only a relatively small proportion of local populations are as yet able to afford big brands from ... %. Some analysts have speculated that in due course high-income BRIC spend will switch in favour of local production and local talent. Luxury will thus be redefined away from all our megawatt Western brands ...
. The government should look at the bigger picture. Stevie Spring, chief executive of More Group, agrees ...
The news that Marks & Spencer is to create its first dedicated marketing department has only served to highlight the gap between it and its high street rivals.
The brand s universal appeal is achieved by getting inside sport at a local level, Jim Davies says....The brand s universal appeal is achieved by getting inside sport at a local level, Jim Davies ... - the quality of its products, its sponsorship of key athletes in local markets, and last, but certainly ... different objectives in different countries. We leverage the key assets in athletes who are locally ...
to revive sales by forging links with local clubs....in stores, which could create an emotional link between the store and its local community. 'We ...
New chairman Steve Harty has the contacts and experience to help the agency win more local business.
LONDON - This year sales of locally-sourced produce have increased by 89% as consumers seek...month as part of its Local Week promotion. A recent survey by the supermarket found that shoppers prefer to purchase local produce wherever possible and it has now pledged to double the amount in its store by 2011. The Wal-Mart-owned supermarket has set up a system of 13 hubs for its local producers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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