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Marmite 'horrid henry' by Iris London

, to promote the Reading for Life government initiative.

Lays 'potatoes' by Juniper Park

Creative agency, Juniper Park, has launched a US nationwide campaign to promote the locality of Lay...The installation, which consists of giant potatoes hanging from their roots breaking out of the tiles in the tunnel's ceiling, is accompanied by the message: Our potatoes are grown closer than you may think. The campaign celebrates Chicago's local potato farmers, whose produce is used to make Lay ...

Jack Daniel's 'holiday barrel tree' by Arnold KLP

Created by Arnold KLP, the campaign includes a TV ad, which shows the 26-foot tree being built by local barrel men in Lynchburg, the home of the Jack Daniel Distillery. The ad launched in the UK on 1 December and is supported by a Facebook game that asks fans to protect the whiskey in the tree s barrels ...

Fuller's 'walk' by DCH

In the TV campaign, May steps out of the house and walks to his local pub. ...

Sainsbury's 'invisible equipment' by AMV BBDO

's Active Kids vouchers has on kids in people's local area.

Magners 'made in the dark for a better taste' by The Red Brick Road

The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even better. In it, the inhabitants of Clonmel continue their normal daily activities at night, including playing tennis, getting their hair cut and attending the local nudist society. The spot was created ...

Cadbury 'spots v stripes' by Fallon

. They can also join a Facebook group on the internet to register their scores and find out where their local ...

Oasis 'fruity drinks and lunchtime dreams' by Mother

The man misses his favorite sandwich from a local sandwich shop in his Scottish hometown, 500 miles away. Oasis not only provides the sandwich, but brings the entire shop to London. ...

Mentos 'beat it' by BBH London

Killa enters into a beatboxing battle with a local, which soon becomes a battle for the affections of a girl. The pair almost run out of steam before Killa's competitor recharges with a stick of Mentos gum and promptly beats him and wins the girl. ...

Drinkaware 'drink smarter' by AMV BBDO

, in partnership with the Government, today unveils the first stage in a £100m campaign.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.