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The Government has bowed to pressure from the advertising industry by announcing plans to make ... from the ad industry, ministers dropped their original plan for individual local authorities ... : 'We warmly welcome the Government's decision. The problem causes widespread offence to people ...
Spring editions of the Thomson Local directory will include a 64-page guide based on NHS Direct ... will be distributed to more than 18m households by next April. Earlier this year, Thomson Local awarded its £4m ad ... and online ads. Its latest directory will contain expanded versions of maps of local town centres. ...
A mobile marketing company aiming to 'commercialise' Bluetooth technology at football stadiums and shopping centres has signed a deal with Threepipe for a comprehensive PR brief.
BT is piloting a more localised business campaign in Scotland and the East Midlands in a bid to make businesses more aware of its discounts. If successful, the regional push will replace BT s national business advertising.
Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson...for the business. Thomson Local's in-house marketing team is handling the review. The successful agency will be handed responsibility for the print, press and direct marketing activity for the company's local ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ...
for 'local' advertising revenues intensifies....in the US.' He added: 'Local marketing activity is a key part of our strategy. Social networking tools ...
Touch Local, the directory service, has appointed Goodstuff to handle communications planning
we were given the Thomson Local brief, we were really excited by its desire to be a true challenger ... consumers a clear motivating reason to reach for Thomson Local first." The ad, the first to be developed ... establish the Thomson Local brand and its print and online products as the smart choice." The ad ...
The Government has tasked Mantra PR with promoting the Digital Challenge Inclusion Network - its...and government-related press. Managing director Lawrence Dore said: ‘Initially we will concentrate on raising awareness of the Digital Challenge Competition, where local government submits entries to win funding ... than £100,000. The Department for Communities and Local Government, which is behind the strategy ...
Thomson Local is rebranding its classified directory. From July, it will become The Book. Brand
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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