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London Evening Standard e-auction misses target with advertisers

More than £1.6m of premium advertising running in the London Evening Standard during the Olympics...The London Evening Standard s e-auction kicked off this week with an overall reserve price of 3 ... -auction has been run by MediaEquals, which specialises in online bidding. The London Evening Standard ... . The Evening Standard has been widely applauded for introducing an e-auction, which has previously been used ...

Media360: Printed newspapers have a healthy future says Evening Standard man

The London Evening Standard and other printed newspapers have a "healthy life" ahead of them..., also spoke at length about the revival of the London Evening Standard, which, in 2009, made a financial ... 2009, the paper lost 28.3m, as it struggled to emerge out of a newspaper war on the streets of London ...

My Media World: John Gill

John Gill, head of agency sales for London Evening Standard, Independent & i started his media...The London Evening Standard to a free model. The one thing I can t stand in media is Rudeness ... would Buy a Sunseeker yacht. The next 12 months will be Even busier than the last 12 months ...

My Media World: Matt Batchelor

and London Evening Standard wishes he could afford a box at Chelsea, would do anything to avoid sharing a...the fortunes of a fantastic brand in the Evening Standard. Also, Jon O'Donnell needed someone to help him reach ... of Loaded, which started a revolution in the men s magazine market, and moving the Standard to the free ...

Media Agenda: Jon O'Donnell

Jon O'Donnell, group commercial director at the London Evening Standard, The Independent

Sands and Standard eye glory in Olympics year

London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard...The London Evening Standard's renaissance is one of the more remarkable media stories of recent ... in London - and the Evening Standard is synonymous with London. We have a whole summer of pageantry - don't forget we have the Jubilee before the Olympics - in London. It's all happening right here in front of us ...

London Mayoral race 'entirely negative'

Londoners heading to the ballot box to choose a London mayor today were subjected to a personality...claimants out of London. 7 30 April: The London Evening Standard backs Johnson. ... Evening Standard had been 'negative going on hostile' towards Livingstone - most notably around his tears ... . 'Our comms tactics around these events were to stay quiet, carry on with Boris visiting parts of London ...

Media: Barclays top Rich List 2012

both Alexander and Evgeny Lebedev, owners of The Independent and the London Evening Standard. ... The reclusive 77-year-old twin Barclay brothers, who also own The Ritz hotel in London and the Littlewoods mail order business, have amassed a £2.25bn fortune and top this year's media powerbrokers list ...

Standard Chartered reviews financial comms brief

Global banking powerhouse Standard Chartered has initiated a review of its financial comms...to repitch for the business. Tim Baxter, Standard Chartered's London-based head of corporate comms, said ... The London-listed banking group, one of the UK's 15 largest firms by market capitalisation, has ... those that are direct competitors in Standard Chartered's key markets would be seen as a conflict ...

Double Standards - How is performance marketing helping digital?

of even the most effective campaign. - Do you see a time when media agencies won't have separate ... . For example, a purchase may start as a search on a mobile, be influenced by press, TV or even outdoor ... better engagement results by going beyond the standard formats. It's about looking at the message ...

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