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My Media World: Matt Batchelor

and London Evening Standard wishes he could afford a box at Chelsea, would do anything to avoid sharing a...the fortunes of a fantastic brand in the Evening Standard. Also, Jon O'Donnell needed someone to help him reach ... of Loaded, which started a revolution in the men s magazine market, and moving the Standard to the free ...

Double Standards - 'Media agencies need to be comms specialists'

debate and even conflict to get to a great strategy or campaign idea, and some clients shy away from ... standard media buy. This can create tension with the different agencies and the client. There are now many ...

Anthony Hilton: Put comms first in pay negotiations

Hilton is City commentator on London's Evening Standard ... no role in the process. The problem is that even now most boards fail to appreciate the public at large ...

Facebook and Twitter target UK SMEs with adspend giveaways

London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...

Pearl and Dean 'doomed planet' by BETC London

BETC London has created a cinema spot specifically designed to demonstrate the power of picture...Neil Dawson, the executive creative director of BETC London, said: "Doomed Planet" is designed specifically for the cinema so no other medium does it justice. So i would urge anyone watching it on their computer to wear headphones." The commercial was shot by Stephen Johnson at MJZ, with music was written ...

London City Airport hires Grayling to target European market

London City Airport is set to launch a major comms effort aimed at the European market, amid...over the need for increased air travel capacity in London. There have been fears around access during the Olympics, following passport control problems at Heathrow. London City Airport corporate comms director ... . By enhancing London City Airport s reputation abroad and communicating the benefits of flying into the airport ...

Tria Beauty appoints UM London to £1m media account

Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic...The US-based company entered the UK last year and has appointed UM London ahead of a multimedia ... -media partnerships. UM London was appointed to the business without a pitch. There was no incumbent, as Tria ... by UM London will be print ads due to break in June. Russell Place, chief strategy officer at UM ...

Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012..., as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... propensity to buy among 59%. Even in a crowded branding environment like the Games - with 26 brands ...

Phones4U horror spot tops 2011's most complained about ads

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most..., and have managed to maintain our efficiency, our standards of service, and the care with which we ...

Watchdog busts SuperCasino ad for glamorising gambling

SuperCasino, the online betting service, has been forced by the Advertising Standards Authority...flirting or sexual success. However, the Advertising Standards Authority (ASA) decided the meaningful ...

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